A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – July 20, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
6 ways your nonprofit organization can be successful on Instagram.
They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah. Fro … Read more
University Marketing 101: Centennial College proves print ads still have potential.
If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anyth … Read more
4 tips to being the intern most likely to be invited back.
Get an internship. This was the first piece of advice I got when I stepped on my college campus. Before moving into my dorm. Before taking my first class. Before making my first college friend. It’s a … Read more
Inspiring examples of real time marketing #3: The Dress.
#TheDress tore just about everyone in the world apart, including the Brogan & Partners office. Was it blue and black? Was it white and gold? We all had a different opinion, and so did the marketin … Read more
Let’s get real: 3 rules to creating an authentic brand.
Does your brand care about being authentic? Consumers do. In fact, people care deeply about “authenticity.” A recent CEB survey found that 70 percent of consumers over the age of 15 said the statement … Read more
Weekly Recap – July 13, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The Foodie Generation: Some brands struggle, others shine in the face of a new food culture.
This generation has brought about a major challenge in food marketing. Millennials highly value fresh food, exotic ingredients, customizable products, etc., but they also place a lot of stock in authe … Read more
University Marketing 101: 4 colleges connecting with co-eds.
Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read more
6 ways retailers can be successful on Instagram.
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid pro … Read more
