A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
The second rule of authenticity: Acknowledge imperfections.
We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the … Read more
How M&M’s is making their Facebook page fun.
When it comes to gamification on social media, M&M’s wins. The brand’s Facebook page is home to more than 10 million fans, and quite a few of them choose to interact with their game-based posts. O … Read more
Weekly Recap – August 10, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Hospital marketing strategy to help overcome budget cuts #3: Create content.
Why is “content” such a big buzzword nowadays? Because content is key to attracting and converting prospects and nurturing consumer relationships. And because healthcare ranks among the most popular c … Read more
University Marketing 101: The Ivy Leagues wow with viral video.
Video. It’s a simple concept that can have astonishing results. Today, YouTube reaches almost 50 percent of the 18 to 34-year-old population—more than any cable network. An astonishing 98 percent of 1 … Read more
How The HoneyBaked Ham Company is using gamification to engage with their followers.
Since 1957, The HoneyBaked Ham Company has been providing the entrees we all know and love. But now, they’re giving us even more—a chance to have fun on their Facebook page. As early adapters of gamif … Read more
Hospital marketing strategy to help overcome budget cuts #2: Invest in your website.
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that w … Read more
11 Instagram best practices every marketer should know.
When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your … Read more
Weekly Recap – August 3, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.
If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its u … Read more
