Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their h … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on the … Read more

Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing.  But there’s a lot evidence to suggest that every brand should be working this … Read more

The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read more

What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read more

You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketi … Read more

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read more