A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
5 tips to jumpstart your inbound marketing strategy now.
Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this … Read more
The third rule of brand authenticity: Be yourself.
The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read more
What’s your mission statement? How purpose can fuel passion and productivity.
What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan … Read more
Weekly Recap – August 24, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
6 secrets of a community manager.
You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read more
Hospital marketing strategy to help overcome budget cuts #6: Stop the doctor appeasement budget.
You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketi … Read more
How Oreo is making magic happen on their social media channels.
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read more
Hospital marketing strategy to help overcome budget cuts #5: Maximize social media.
According to Nielsen Online, 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media … Read more
Weekly Recap – August 17, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
University Marketing 101: How Boston College builds social media into their strategy.
Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read more
