A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Consumers Energy, Dow Chemical, GE target Gen We. Why?
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, … Read more
9 secrets of an account manager.
Let’s face it. We’ve all been there. Mingling at a family event when a relative inquires about your job asking, “What do you do?” So, what do account managers really do? Well, depending on the size of … Read more
Weekly Recap – September 7, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Game show + gamification = instant increase in engagement.
Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audie … Read more
7 secrets of a copywriter.
Ever wonder what a copywriter actually does? Let’s start with what they don’t do. They don’t use Photoshop, InDesign or Illustrator. They don’t code or build websites. And they definitely don’t get sc … Read more
How to market healthcare to all the generations.
Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their h … Read more
Weekly Recap – August 31, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
How the state of Maine is using gamification to make a statement.
Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on the … Read more
5 tips to jumpstart your inbound marketing strategy now.
Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this … Read more
The third rule of brand authenticity: Be yourself.
The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read more
