Trends

Social Marketing Example #17: The Shelter Pet Project – Start a Story. Adopt.

You may know them as Keyboard Cat, Toast, Hamilton Pug, Roomba Cat, Lil Bub, Marnie the Dog or Richard_Kitty. But before their internet stardom, these iconic animals were better known as shelter pets. … Read article

Ban 3D Printed Guns

Social Marketing Example #16: Stop Handgun Violence, Ban 3D-Printed Guns

In 2019 alone, there have been over 250 mass shootings in the United States. Over 240 people have died and over 900 have been injured. Technology is supposed to help us, but when it gives people the c … Read article

Human trafficking campaign

Social Marketing Example #15: Michigan State Police – Look Again Human Trafficking

It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read article

Powerless Queen

Social Marketing Example #14: Project Nanhi Kali’s “Powerless Queen.”

Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read article

Healthy Minds Anti Stigma

Social Marketing Example #13: Healthy Minds Canada Anti‑Stigma

We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read article

Fake friends: How influencer fraud is costing marketers millions.

Fake friends: How influencer fraud is costing marketers millions.

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read article

Millennials repeat the same vacations to avoid stressful research.

For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read article

Enough SAID

Social Marketing Example #12: “Enough SAID” Brochure

When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read article

5 companies celebrating 25 years of Friends

On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywh … Read article

Social Marketing Example #11: Crisis Relief – Liking Isn’t Helping

Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read article

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