A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Marketing to women that connects, example 6: Cingular and Verizon.
Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional conne … Read more
How social media helped a little lunch box hit the big time.
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in ship … Read more
An innovative app that raises money for miles.
Another August, another Susan G. Komen 3-Day. As you read this, I’m walking my fifth 3-Day with the 40 friends and relatives who make up Team Ta Ta Breast Cancer. We’ll be walking 60 miles over the co … Read more
Shedding some light on a new brand.
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors t … Read more
Social media and the Olympics: what we can learn from our biggest winners’ losses.
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television … Read more
“Oh no you didn’t!” Brands that stole Olympic glory.
I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a fe … Read more
Meds or Meditation?
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read more
Olympics inspire great advertising.
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to … Read more
Celeb Boutique’s Twitter mistake offends many during this sensitive time.
Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theat … Read more
Social media expands the circle of friendship.
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took … Read more
