A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
“Oh no you didn’t!” Brands that stole Olympic glory.
I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a fe … Read more
Meds or Meditation?
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative … Read more
Olympics inspire great advertising.
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to … Read more
Celeb Boutique’s Twitter mistake offends many during this sensitive time.
Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theat … Read more
Social media expands the circle of friendship.
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took … Read more
Two viral videos that do way more than entertain.
Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read more
Does Pinterest lead to product purchasing?
Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest bran … Read more
Empowering women through social media (and more): Are you with the league?
Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women … Read more
Refer a friend to this innovative cause marketing.
I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us ar … Read more
Brands get up close and personal on Facebook.
In the past couple of months, a few brands have been reaching out to Facebook fans in an extra-ordinary way – with personalized videos. Febreze is the most recent example with their “Million Thanks.” … Read more
