A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

Kmart’s newest target market: 12-year-old boys.
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. wo … Read more

The week in review – May 13, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Pinterest is not your mother’s Facebook.
Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and build … Read more
Angelina Jolie’s Life-Saving Revelation
Most everyone who’s met me (and plenty who know me only through my blogs or other media) have learned some basic things about me: I’m a breast cancer survivor. I developed breast cancer at age 36 beca … Read more

The week in review – May 6, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Aruba? Arriba!
Remember that day a couple weeks ago when it snowed in Detroit even though it was almost May? The day after that, everyone in our office was told to wake up at 2 a.m. and head to the airport. You’d t … Read more

Abercrombie & Fitch markets to women with mean.
“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the y … Read more
Marketing to women that connects, example 13: Adidas.
A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read more

The week in review – April 29, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to women that connects, example 12: Kindle or Apple?
When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read more