Trends: Social Media
Top 8 Pinterest board categories for hospitals.
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospit … Read more
Marketing to women that connects, example 8: Evian.
Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want … Read more
Falling for Target’s new flick.
Okay, I admit it. We here at Brogan & Partners are a little obsessed with Target and their marketing. But Target’s latest marketing maneuver is so cute, so clever, so social media-rific, I can’t h … Read more
Marketing to women that connects, example 7: Google Chrome.
As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my h … Read more
How social media helped a little lunch box hit the big time.
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in ship … Read more
Social media and the Olympics: what we can learn from our biggest winners’ losses.
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television … Read more
Olympics inspire great advertising.
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to … Read more
Celeb Boutique’s Twitter mistake offends many during this sensitive time.
Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theat … Read more
Social media expands the circle of friendship.
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took … Read more
Does Pinterest lead to product purchasing?
Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest bran … Read more
