Trends: Social Media

She the People, hear it roar.

Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I d … Read more

fear of dentist photo

Innovative healthcare marketing example #5.

When you hear the word, dentist, what do you feel? Dread… Anxiety… Discomfort…Perhaps even terror. How many times have you heard the analogy “…it’s kinda like going to the dentist.”? (which is never a … Read more

Pinterest

Get pinned.

If you’re like me, life comes to a full boil at least once a day. (Now that school is back in session, that once-a-day usually occurs right around 7:45 in the morning.) Just as one kid tumbles down th … Read more

St. Jude Facebook Page

Innovative healthcare marketing example #3.

When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. A … Read more

Creative social marketing example #12: Nike Foundation.

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read more

3day_ambassador_badge.JPG

Social media and nonprofits example #1 – The Breast Cancer 3-Day.

It’s only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day–an organization that is very close to my heart.  I’m a 3-Day walker and extremely passionate abo … Read more

The difference between social marketing, social media marketing, and cause marketing.

I was about to do a blog series on social marketing. But then I realized a lot of people online are confusing it with social media. Social marketing is marketing that builds awareness about a social i … Read more

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