Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Paid Social Ads Can Boost Content
Here are three paid social ad tools that can dramatically expand visibility for your content.
Hashtags on Facebook
Hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.
Businesses Should Act Human on Facebook
A great example of a company that acted with sympathy and more to reach out to customers on Facebook.
Facebook Commenting Allows Photos
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.
Mobile Ads That Offer Rewards Do Best
Consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time.
Google Helps Make YouTube Videos
The video service is launching a pilot program designed to educate advertisers on their YouTube content strategies.