Trends: Social Media
Game show + gamification = instant increase in engagement.
Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audie … Read more
Weekly Recap – August 31, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
How the state of Maine is using gamification to make a statement.
Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on the … Read more
Weekly Recap – August 24, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
6 secrets of a community manager.
You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read more
How Oreo is making magic happen on their social media channels.
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read more
Weekly Recap – August 17, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
University Marketing 101: How Boston College builds social media into their strategy.
Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read more
Why E!’s “The Royals” is so loyal to gamification.
Haven’t seen “The Royals” yet? We’ll give you a quick run down. E!’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positi … Read more
The second rule of authenticity: Acknowledge imperfections.
We made a mistake. We were wrong. It was our fault. To err is human. When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. That’s why the … Read more
