Weekly Recap – September 14, 2015

Ellyn Davidson 09/18/15 - 12:58 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Don’t discount the power of Gen X
Fixated on the fact Gen Xers are less numerous than millennials or baby boomers, pundits miss the point that Gen X is a large market, some 65 million strong.

Facebook to begin testing dislike button.
Perhaps the most-sought-after feature Facebook has been lacking may soon become a reality, as co-founder and CEO Mark Zuckerberg announced that the social network will soon begin testing a dislike button.

How to market healthcare to all generations: Baby Boomers.
Is research really gold? Should we redefine “old”? We have two key insights.

Consumers Energy, Dow Chemical, GE target Gen We. Why?
Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. So how are they being marketed?

8 Interesting Facebook stats to help you increase engagement.
The ability to create engaging posts in Facebook has therefore become a key part of any content amplification strategy. But what can you do to create better post engagement?

9 secrets of an account manager.
One of our very own is spilling secrets.

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