Weekly Recap – August 17, 2015

Ellyn Davidson 08/21/15 - 3:01 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

The second rule of authenticity: Acknowledge imperfections.
When brands own up to their mistakes, it can be humanizing. It can even make them more trustworthy, more authentic. 

Hospital marketing strategy to overcome budget cuts #4: Go digital.
Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online.

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach.
Marketers can now run Promoted Tweets and Promoted Videos on other mobile apps on the Twitter Audience Platform (TAP).

How Social Media Allows Every Business to Rebrand Itself.
Building a brand certainly isn’t an easy feat.

Facebook updates Notes in move to get you blogging again.
Facebook’s Notes feature was an early addition to the social networking site, though over the years it’s received little attention from developers, and for most users has simply slipped from view.

Why E!’s “The Royals” is so loyal to gamification.
As many brands have discovered, asking fans to answer trivia questions is an easy and effective way to boost engagement.


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