The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have … Read more

Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative co … Read more

Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hac … Read more

Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more

A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it … Read more

In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still p … Read more

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more

According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to … Read more

There have been many drastic changes to everyday routines as technology has advanced. Today, it’s a common sight to see people carrying around smartphones and laptops or listening to wireless headphon … Read more

If you have an interest in implementing an online community, dementia caregiver care, and/or a spare 22 minutes, I highly recommend watching this exceptionally worthwhile SHSMD webinar, made available … Read more