In Q4, Instagram granted a longstanding wish: the ability to share links in Stories. When this feature was first introduced, it was limited to verified accounts or those with a certain number of followers, putting it out of reach for … Read article
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, find communities and grow businesses. … Read article
To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… weren’t exactly favorable. It’s been enough to make the … Read article
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking a brand’s drink. A billionaire … Read article
Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is widely credited for continued rise of ad-supported listeners, per eMarketer reports. … Read article
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should pay special attention to. Q3 2021 Social … Read article
Mammography is one of the leading methods to detect breast cancer in women. In fact, Komen.org reports, “Mammography correctly identifies about 87 percent of women who truly have breast cancer.” Despite these impressive numbers, women sometimes fall behind on regular … Read article
Instagram is changing the way that its users see the content. Let’s understand how this affects marketers, and how can we leverage Instagram’s new changes. The changes: Adam Mosseri, head of Instagram, says they’re following TikTok’s footsteps and announced that … Read article
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable future. These stay-at-home orders sent people into the … Read article
Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the background — ready to launch new … Read article
Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s part of flattening the curve, which could ultimately … Read article
We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product as a social media trend, or does a … Read article