Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether differe … Read more

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read more

Back to school! That explains the BOGO bonanza. But Adweek says it’s also prime time for brands to connect with college students. Just think of the possibilities. Like a Snapchat geofilter. According … Read more

Pinterest has finally launched promoted video pins. How Pinteresting? The social network ran alpha tests with 12 partners and found that promoted videos delivered “significant brand lift metrics.” But … Read more

Where do you go to get inspiration? Or an idea of the current trends? According to Social Times, there is no better tool that social media for content creators. In fact, nearly 40 percent of responden … Read more

Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as sp … Read more

Move over Snapchat, there’s a new disappearing photo app in town. It’s Instagram. It’s true. The other visual-only app has launched their own version of the disappearing image, called “Stories.” The n … Read more

The Road to Rio has been long and winding—not just for the athletes, but for brands, too.   As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only … Read more

Panda. Umbrella. Train. Exclamation point. You name it; there is an emoji for it. And brands are incorporating more and more of them into their messaging. According to eMarketer, of those surveyed, 39 … Read more

Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don … Read more