Viral Behavior The coronavirus is changing consumer behavior in store and online. Somewhere between outbreak and pandemic, the coronavirus began messing with consumer behavior in the U.S. We’re going … Read more

To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more

Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more

In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more

Brand-Imacy Which brands give Millennials the most feels?  PlayStation tops the list in 2020, climbing seven spots from last year, according to the MBLM’s 10th Annual Brand Intimacy 2020 Study. YouTub … Read more

Get Personal Personalization was the Association of National Advertisers’ (ANA) 2019 word of the year and a high budget priority in 2020. Nearly half of B2C marketers globally will increase spend on p … Read more

Millennial Musts The brands generational cohorts covet can say a lot about them. And if we’re reading the labels correctly, Millennials most value tradition, thrift, quality, convenience and responsib … Read more

That’s What I Like Pepsi is kicking off the New Year with a new tagline, “That’s What I like.” Per company spokespeople, the tag was inspired by Pepsi’s most loyal drinkers, who proudly like what they … Read more

Door Buster Convenience trumps experience this holiday. So much for mall santas and festooned storefronts. This Christmas season, consumers opted to shop online more and venture out less, according to … Read more