Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read more

Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. To … Read more

I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read more

Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There’s a note for that. Apple stylizes the music note to represent different genres and artists. Un … Read more

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read more

#Sponsored? The FTC wants disclosures on paid content from social media influencers. All your favorite apps are coming together. Snapchat partners with other big names to give us more location informa … Read more

Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more

Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more

Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more