Trends: Retail
Weekly Recap – November 10, 2017
Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. To … Read more
How alcohol is influencing shoppers online and off.
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read more
Weekly Recap – November 3, 2017
Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There’s a note for that. Apple stylizes the music note to represent different genres and artists. Un … Read more
Marketing Statement – Fourth Quarter 2017
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more
Customer loyalty is a long, winding road. Ask a banker.
Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read more
Weekly Recap – October 13, 2017
#Sponsored? The FTC wants disclosures on paid content from social media influencers. All your favorite apps are coming together. Snapchat partners with other big names to give us more location informa … Read more
Bars now serving virtual reality to attract Millennials.
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more
Weekly Recap – October 6, 2017
Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more
Gen We expects more from brands on social media.
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more
Weekly Recap – September 29, 2017
Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most la … Read more