Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. Top tier customer service. Zappos ads show just how far the brand will go for its customers.
Lyft partnered with Netflix to bring riders into the creepy world of Stranger Things. Remember the Hawkins Power and Light billboards we told you about a couple weeks ago? That wasn’t the only immersive advertising Netflix developed for Stranger Things fans.
KFC painted a portrait for the man who spotted its 11 herbs and spices stunt on Twitter. The social media publicity stunt continues. Check out how the fast-food brand uses humor to connect with customers.
Zappos turned true customer stories into charming ads. Not all ballerinas want ballet shoes. The brand reenacts the absurd lengths to which it will go to satisfy its customers.
Meanwhile, back at the RANCH
Financial insecurity is making Millennials postpone marriage. If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different…
How alcohol is influencing shoppers online and off. A third of Americans admit to having shopped while under the influence, according to the Finder.com survey. Millennials are the biggest offenders, followed by just about every other generation.
THE Topic of conversation
Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”
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