Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate producing podcasts without overdoing the self-promotion. Marketing to Millennials? It’s no secret that Millennials love Facebook and Netflix, but some other names on this list may surprise you.
80 percent of Instagram users voluntarily connect with a brand on the platform. Instagram wants to bring users closer to the things that matter to them. Check out how the social media giant has redefined what brands’ relationships with consumers look like.
Snapchat and artist Jeff Koons create augmented reality lenses. Building on the success of the app’s dancing hot dog, Snapchat wants to inspire young people everywhere to create with their cameras. Warner Bros. and Bud Light are the first brands to join the fun.
Blue Apron launches its own podcast. While building a lifestyle brand, Blue Apron sees the podcast as a way to deepen its relationship with customers. Microsoft, eBay and Tinder have already created their own content in this arena.
Top 10 Millennial brands of 2017. We’ve said it before, and we’ll say it again. Millennials want convenience and value from brands. Check out which brands are delivering just that.
Meanwhile, back at the RANCH
Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL.
THE Topic of conversation
Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”
SHARING is CARING
Like what you see? Share the Brogan Recap.