Trends: Nonprofit
Brogan & Partners celebrates Giving Tuesday 2024.
At Brogan & Partners, Giving Tuesday isn’t just a day. It’s a tradition we look forward to every year. In 2014, we started honoring this global day of giving by asking our Facebook community to sh … Read more
Celebrating 40 years of creative advertising, #32: Michigan Women Forward: Enough SAID
After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Brogan & Partners celebrates Giving Tuesday.
What do you get when you combine an overwhelmingly generous CEO, a corporate mission to make a positive difference and an annual goal to give back 5% of our profits? A love for Giving Tuesday. Since 2 … Read more
How raising a glass helped us raise over 23K for Make-A-Wish Michigan.
Mike Hull, President & CEO of Make-A-Wish Michigan, delivers a moving speech. Thanks to the help of our clients, vendors, friends and family, our wish came true: Brogan & Partners raised over … Read more
5 reasons to attend our annual wine tasting.
On July 12, we’re raising a glass for Make-A-Wish Michigan, and we invite you to join us. Mark your calendar for an evening of wine, appetizers, silent auction items and socializing as we work to rais … Read more
Brogan is giving back to the Black community.
In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating wort … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
Guerrilla Marketing Example #9: Landmine Ketchup
In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more
Guerrilla Marketing Example #8: Friends of Cancer Patients Beach Towel.
Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to a … Read more
