Trends: Nonprofit
Celebrating 40 years of creative advertising, #32: Michigan Women Forward: Enough SAID
After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Brogan & Partners celebrates Giving Tuesday.
What do you get when you combine an overwhelmingly generous CEO, a corporate mission to make a positive difference and an annual goal to give back 5% of our profits? A love for Giving Tuesday. Since 2 … Read more
How raising a glass helped us raise over 23K for Make-A-Wish Michigan.
Mike Hull, President & CEO of Make-A-Wish Michigan, delivers a moving speech. Thanks to the help of our clients, vendors, friends and family, our wish came true: Brogan & Partners raised over … Read more
5 reasons to attend our annual wine tasting.
On July 12, we’re raising a glass for Make-A-Wish Michigan, and we invite you to join us. Mark your calendar for an evening of wine, appetizers, silent auction items and socializing as we work to rais … Read more
Brogan is giving back to the Black community.
In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating wort … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
Guerrilla Marketing Example #9: Landmine Ketchup
In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read more
Guerrilla Marketing Example #8: Friends of Cancer Patients Beach Towel.
Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to a … Read more
Guerrilla Marketing Example #7: UNICEF Turn Soldiers Back into Children
Did you know each year, thousands of kids worldwide are recruited as child soldiers against their will? UNICEF explains, “…the recruitment and use of children by armed forces is a grave violation of c … Read more
