Blog Category: Media Trends

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Healthcare Checkup – December 2016

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Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send curated packages to loved ones diagnosed with breast cancer. Connections: … Read article

Healthcare marketing: Do celebrities still resonate?

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As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The answer: Yes. While there has been talk about marketing … Read article

Healthcare Checkup – November 2016

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Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to … Read article

9 best practices for retargeting campaigns.

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If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I encourage more sales? … Read article

5 examples of retargeting.

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It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased seem to be following us … Read article

16 media terms every marketer should know.

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Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying, the best marketing plan can get lost in translation.   So what do all these words really mean? Here are 16 media terms every marketer should know: … Read article

What is retargeting, and how does it work?

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Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever been on a brand’s website looking … Read article

The over-lapping world of media and channel convergence.

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.

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