Trends: Marketing to Women
Celebrating 30 years of creative advertising: #30 St. John Health.
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read more
Celebrating 30 years of creative advertising: #25 The HoneyBaked Ham Company.
Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and cre … Read more
Most women favor childhood immunizations, despite vocal opposition
Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal … Read more
Celebrating 30 years of creative advertising: #8 Chevrolet.
Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the on … Read more
The weekly recap – June 30, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #5 Henry Ford Hospital.
It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we he … Read more
Celebrating 30 years of creative advertising: #4: WJLB.
In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green. She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wante … Read more
Let’s make “like a girl” a good thing.
When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a young age … Read more
Celebrating 30 years of creative advertising: #3 Sanders.
Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read more
Mashable’s Madvertising: Smart Advertising in the Modern Era.
There are many different spins on the word advertising, from m-advertising to swagvertising, but my personal favorite is the Mashable-introduced, Adobe-sponsored Madvertising. Inspired by the hit TV s … Read more
