Trends: Insights & Trends

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Customer loyalty is a long, winding road. Ask a banker.

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read more

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Weekly Recap – October 20, 2017

No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this … Read more

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At-home DNA kits help consumers take control of their health.

Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom. In recent years, companies … Read more

Weekly Recap – October 13, 2017

#Sponsored? The FTC wants disclosures on paid content from social media influencers. All your favorite apps are coming together. Snapchat partners with other big names to give us more location informa … Read more

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Bars now serving virtual reality to attract Millennials.

Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more

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Weekly Recap – October 6, 2017

Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more

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Gen We expects more from brands on social media.

Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more

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Weekly Recap – September 29, 2017

Ecobranding is the new black. Slight alterations to traditional logos can have HUGE ecological and economic impacts. 140 characters not enough for you? You can now double your tweet lengths in most la … Read more

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Weekly Recap – September 22, 2017

Are you making any of these social media mistakes? Consider these do’s and don’ts to connect successfully on LinkedIn. Increase authenticity, drive engagement. Check out how deeper relationships with … Read more

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Emojis are not for every brand. Here’s why.

Emojis are taking over e-mail subject lines everywhere.  A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year … Read more

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