Trends: Insights & Trends
Top holiday shopping trends of 2024: what you need to know this season.
Consumers are deep in their holiday shopping. The question is, where are they purchasing this year? After years of online shopping, many are rediscovering the benefits of in-person retail. But beyond … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
What we can take from 2023’s Word of the Year.
For the twentieth time since its inception, Merriam-Webster capped off our year with a word to sum up the past 12 months. As someone who loves both words and pop culture, the annual announcement is a … Read more
We’re all ears for these 7 podcasting trends.
The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more
Sonic logos: The evolution of the advertising jingle.
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more
In our spending era: A summer 2023 recap
Taylor, Beyonce, Barbie, travel, wining, dining. Despite rising inflation and whispers of recession, spending took a turn for the fun in summer 2023. That is, consumers, especially female, prioritized … Read more
Meet Threads: Meta’s newest app and Twitter’s latest match.
“Do we need another social media app?” consumers seem to continuously ask themselves. According to Meta, the answer is a resounding, “Yes.” That’s why the company recently launched Threads, a text-bas … Read more
Netflix’s password sharing crackdown sparks frustration and profits.
Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more
