Trends: Healthcare

A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that … Read article

Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and … Read article

What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave … Read article

We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep with … Read article

Fall’s in the air, and unfortunately, so is the flu. While it’s beneficial for your personal wellbeing to get your flu shot this year, it’s also become somewhat of a social responsibility to do so. Ne … Read article

The weather may have been mostly grey, but the Seattle SHSMD conference illuminated us four Brogan healthcare marketers in so many ways! Here are our 9 key takeaways: “Do more of what makes you h … Read article

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read article

“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we trea … Read article

You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facel … Read article

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read article