Trends: Healthcare

Weekly Recap – August 7, 2020
Yay, Boomer The pandemic has caused financial harm to every demographic, but Boomers are faring better than most. Per eMarketer reports, Boomers went into the pandemic more financially stout than othe … Read more

Weekly Recap – July 31, 2020
E’S No Game Changer The pandemic has significantly disrupted traditional sports, but it’s done little to motivate new esports fans (May 2020 CivicScience poll). Per the study, 10% of US adults ages 18 … Read more

Weekly Recap – July 17, 2020
Old News Americans appear to be losing some interest in the coronavirus outbreak. Per a Pew Research Center survey of 9,654 U.S. adults conducted June 4-10, fewer Americans say they are following the … Read more

Weekly Recap – July 10, 2020
Help Needed The global pandemic is pushing already stretched parents closer to the brink. Just when they’d gotten used to the daily work/life struggles, stay-at-home orders forced them to work from ho … Read more

5 brands supporting healthcare workers.
In mid-March, when healthcare workers became more essential than ever, I read something that struck me… and stuck with me. “Want to know how it feels to be a healthcare provider during the coronavirus … Read more

Weekly Recap – June 26, 2020
Click Sticks Remember when going shopping meant going somewhere? Mobile shopping habits prompted by the pandemic may survive the coronavirus outbreak. A Morning Consult survey conducted from June 9 to … Read more

In a COVID world, consumers are spending more time with media.
In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

Weekly Recap – June 12, 2020
Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more

How consumers will (and won’t) be spending their summer.
Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read more

Weekly Recap – June 5, 2020
Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more