Trends: Healthcare
Marketing to Women Insight #2 – Health plans need to make it less confusing.
Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace. With the deadline to sign up for health insurance being Ma … Read more
The weekly recap – January 27, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Google AdWords case study Health Management Associates.
As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. … Read more
Innovative healthcare marketing example #18.
This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life … Read more
Healthcare social media review: Patientslikeme.com
A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read more
Innovative healthcare marketing example #17.
What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual cont … Read more
Innovative healthcare marketing example #16.
It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read more
The Facebook of health information?
Dr. Oz is all abuzz and excited about a health and wellness social media platform – Sharecare – that launched in 2010 by the founder of WebMD, saying it is the “Facebook of health information”. Sharec … Read more
Today we launched a social media movement to shed pounds.
The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile … Read more
Top 8 Pinterest board categories for hospitals.
Pinterest, the virtual online pin board, seems to be the most recent trend that is starting to catch on in the healthcare world. It’s so new that even the trendsetters – Mayo Clinic, Children’s Hospit … Read more
