Challenged Competitors and consumers scrutinize Chevy spot. Consumer skepticism toward marketing is increasing, and Chevy’s recent ad debacle isn’t helping. The car company recently pulled its latest … Read more

Losing Faith Gen Z are more likely to be non-religious. Although 60% of Gen Z identifies as Christian, more than one-third of this generation classifies themselves as having no religion (Barna.com, 27 … Read more

Digital Darlings Black Millennials are digital media favorites, and enjoy talking tech.  A 2018 Nielsen report finds that a majority of African-Americans (54%) have grown up entirely within the digita … Read more

Real Brands, Trusted Brands build trust with consumers by addressing them personally, not politely. About half (53%) of U.S. consumers trust big brands, down from 65% in 2016. Words matter. Brands can … Read more

Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that … Read more

You Do You Just move it. Research suggests that a mere 20% of Americans are meeting federally recommended guidelines for physical activity, amounting to $117 billion in annual healthcare costs (NPR.or … Read more

Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in b … Read more

Pretty Please You forgot to say “please.” Technology hasn’t been especially kind to manners. Something about high tech triggers primal human behavior. Observe the mobile phone community as they wanton … Read more

I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrolog … Read more

Bachelor’s Pad Student loan debt is costing grads a lot more than they bargained for. Carrying too much debt makes it hard for recent grads to save for retirement, and to lessen the load, some strive … Read more