Trends: Generational
Weekly Recap – October 6, 2017
Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate … Read more
Gen We expects more from brands on social media.
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. … Read more
How to create an inspiring workplace and culture.
Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky. My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit natu … Read more
Weekly Recap – September 8, 2017
Got data? Here’s how LinkedIn has become THE place for business-to-business digital marketing. Gens X, Y and Z all agree on this. Check out these stats from Influenster to see how women of all ages fe … Read more
Why the worst disasters can bring out the best in brands.
Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled i … Read more
Weekly Recap – August 18, 2017
The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Bla … Read more
Ad Block isn’t as scary as you think.
Marketers make ads. Ad blocking software blocks ads. There’s a reasonable assumption that we wouldn’t like each other. Thankfully, there’s hope. While ad blocking is becoming more popular, the fa … Read more
Weekly Recap – July 28, 2017
Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how t … Read more
Marketing Statement – Third Quarter 2017
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And … Read more
Weekly Recap – July 21, 2017
Amazon has officially started a supermarket war. With its recent purchase of Whole Foods, the online behemoth and Walmart are on a mission to take over the grocery industry—brick and mortar and online … Read more
