Trends: Generational
Talk finance to me: how to market your financial brand to women.
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read more
How alcohol is influencing shoppers online and off.
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read more
Financial insecurity is making Millennials postpone marriage.
If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same … Read more
5 tips teens can teach your brand about social media success.
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read more
Marketing Statement – Fourth Quarter 2017
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more
Healthcare Checkup – October 2017
HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing … Read more
Customer loyalty is a long, winding road. Ask a banker.
Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read more
To manage joint finances, couples consider mobile apps.
After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest … Read more
Weekly Recap – October 20, 2017
No need to leave the app. Facebook now has an “Order Food” option. You might’ve guessed it – Snapchat is the number one social media app in teens’ eyes. People from 194 countries participated in this … Read more
Bars now serving virtual reality to attract Millennials.
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read more
