Weekly Recap - November 17, 2017

It's science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this new donor base turns to social media for charitable content.

DETAILS, Please

On World Kindness Day, this organization put up walls to spread love. That might sound contradictory. Let's put it this way—these walls are essentially murals that encourage people to put kind words out into the world.

Lionsgate's Chrome extension turns negativity to positivity. #ChooseKind. The tool uses machine learning to spot offensive content and put a banner with a more positive message over it.

'Tis the donation season. We're bringing up transparency again. Donors want to be sure their money will actually make it to the people who need it. Go figure.

Meanwhile, back at the RANCH

Talk finance to me: how to market your financial brand to women. Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men.

Looking for Millennials? Seeking marketing magic? Hit the library. Ask a Millennial to explain the sharing economy and she'll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she'll show you her library card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

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Talk finance to me: how to market your financial brand to women.

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is a little dated, this perception has not really changed all that much. According to CEB Iconoculture research, there is a 12 percent gap between men and women that own stock. There is still a gender disparity at play.

How can this still be, if women across generations tend to take the lead on family investments?

(Source: CEB Iconoculture Research)

Let's take a look at the contributing factors...

  • Disruption in income: Perhaps your income is supporting your child care fees? Saving for a house? Saving for your children's higher education? All occurrences disrupt income.
  • Earning less: Yes, it is 2017 and women are still not making the same wages as men. That said, less income means less investment opportunities.  
  • Impact of caregiving: Caring for aging parents is becoming yet another role women are taking on, even while they still work. Some women are taking part time jobs to care for family members during the other hours of the day.
  • Shifts in marital status: Divorce and division of assets in and of itself is a contributing factor that affects women's financial status.
  • Living longer: Women are living longer than expected, so they are financing their expenses longer as well.

Approach at your own risk.

According to CEB Iconoculture research, men and women are motivated by different values when it comes to taking financial risks. Per their data, men are motivated by a confidence challenge, which explains the 12 percent gap in stock ownership compared to their female counterparts. In contrast, when it comes to risk taking with finances, women are motivated by the consequences, security, learning more about the risk and trusting the institution they are receiving advice or investing in. For women, the number one priority is financial security.

You know what they say, "when you assume, you make an..."

It has been assumed that women lack confidence, are financially fragile and reluctant to trust. Instead, women want marketers to know that they are aware and calculating their risks. They are seeking financial stability by setting a higher bar for themselves, but they are also swayed by solutions to achieve their goals.

When opportunity knocks.

It may seem silly, but marketers should know...

  • Don't market to women like they are men
  • Don't market to women with risks

But...

  • Do market to life stages: buying car/house, saving for children's higher education, home improvements and leaving an inheritance for the family.
  • Do offer expertise on financial needs: Save for unexpected expense/vacation, pay down debt, invest in retirement
  • Do offer the pros of investing

For more on Financial Trends, subscribe to our Marketing Statement – a quarterly account of industry insights.

Weekly Recap - November 10, 2017

Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. Top tier customer service. Zappos ads show just how far the brand will go for its customers.

DETAILS, Please

Lyft partnered with Netflix to bring riders into the creepy world of Stranger Things. Remember the Hawkins Power and Light billboards we told you about a couple weeks ago? That wasn't the only immersive advertising Netflix developed for Stranger Things fans.

KFC painted a portrait for the man who spotted its 11 herbs and spices stunt on Twitter. The social media publicity stunt continues. Check out how the fast-food brand uses humor to connect with customers.

Zappos turned true customer stories into charming ads. Not all ballerinas want ballet shoes. The brand reenacts the absurd lengths to which it will go to satisfy its customers.

Meanwhile, back at the RANCH

Financial insecurity is making Millennials postpone marriage. If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you'd think. Of course, everyone's dream wedding is different...

How alcohol is influencing shoppers online and off. A third of Americans admit to having shopped while under the influence, according to the Finder.com survey. Millennials are the biggest offenders, followed by just about every other generation.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

SHARING is CARING

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Financial insecurity is making Millennials postpone marriage.

Financial insecurity is making Millennials postpone marriage.

If you wanted to marry the love of your life, how much would it cost you?

Probably a lot more than you'd think.

Of course, everyone's dream wedding is different, which means no grand total is the same. But to help just-engaged couples get at least an idea, The Knot estimates a national average every year.

Most recently, they polled nearly 13,000 brides and grooms who got married in 2016 – asking how much they paid for every aspect of this major milestone.

They crunched the numbers, analyzed the findings, then released the results. And based on their research, the national average cost of a wedding day is $35,329. (Not including the honeymoon.)

Where does the money go?

According to The Knot, the average wedding financials are as follows:

  • Ceremony site — $2,197
  • Reception venue — $16,107 (with most having minimums that must be met)
  • Catering — $71 (price per person)
  • Wedding cake — $582
  • Rehearsal dinner — $1,378
  • Photographer — $2,783
  • Videographer — $1,995
  • Officiant — $278
  • Ceremony musician — $755
  • Reception band — $4,156
  • Reception DJ — $1,245
  • Wedding planner — $2,037
  • Florist — $2,534
  • Engagement ring — $6,163
  • Wedding dress — $1,564
  • Wedding day hair styling — $119
  • Wedding day makeup — $100
  • Groom's attire — $280
  • Invitations — $462
  • Transportation — $859
  • Favors — $268

Noticeably missing from the list? Additional expenses like save the date and thank you cards, stamps, gifts for the wedding party and parents, wedding bands for the bride and groom, etc.

What effect is it having?

For couples of all ages, a wedding has become a big investment – which is why many Millennials are actually postponing marriage.

The Knot notes the average age of a woman planning her wedding is 29, while the average age of a man planning his wedding is 31. Both are on the rise, as the cost of weddings are at an all-time high.

Not to be ignored? The average length of an engagement.

Yes, couples are waiting to propose. But even after that, they're giving themselves more time to earn more money.

These days, according to the same survey from The Knot, the average length of an engagement is 15 months (more than a year!). 

Additionally, in a recent Pew Research Center survey, 41 percent of participants said they were interested in getting married, but there was a major reason why they hadn't.

That reason? Shaky finances.

Not surprisingly, financial instability has proven to be one of the main reasons people are waiting to walk down the aisle.

What else is this generation postponing, all because they're after a more substantial savings account? Read our blog: Practical Millenials postpone homeownership

Marketing Statement - Fourth Quarter 2017

Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a new survey. Meanwhile half of Millennials would surrender the right to vote for student-loan forgiveness. Hello, teachable moment. App something already. (Honeydue before “I dos?”) Counsel, guide, advise. Even with all this fintech, branches still matter big time.

Before the big day, fiancées aren’t talking finances. According to an Experian survey, more than one-third of couples are in the dark on their wedding day. Thirty-six percent of them don’t know anything about their spouse’s spending habits.

Half of Millennials would sacrifice the right to vote for student-loan forgiveness. An astonishing 50 percent of Millennials with student loans are willing to give up their right to vote in the next two presidential elections to have their debt forgiven, but far fewer would give up texting.

To manage joint finances, couples consider mobile apps. Honeydue works with more than 10,000 banks across the country, so partners can import information from their checking and savings accounts. All expenses are automatically categorized, which provides an accurate snapshot of their spending.

Customer loyalty is a long, winding road. Ask a banker. Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere).

QUICK study

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. 

A clothing store with no clothes? Nordstrom Local reinvents retail. Retail is having a tough year. It’s no secret. While brick and mortar behemoths and multi-level department stores once dominated the market, there’s a new sheriff in town: online.

Skinny websites are in season.  Mobile usage trends prompted responsive design, with websites being crafted to render properly across all screen sizes. It has greatly improved the mobile user experience. Instead of requiring mobile users to scroll across inches of a site from a palm-sized screen, responsive sites scale purposefully, with tools like hamburger menus to facilitate the mobile experience. 

Why longer sales cycles make for happier consumers. Impulsive consumers report more guilt, anxiety and fear of missing out (FOMO) when making everyday decisions than those who delay gratification. And whatever immediate pleasure they may enjoy with purchase can be overshadowed by mounting debts, late bills and concerns about making it paycheck to paycheck.

8 signs your website is past its prime. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in new markets. Search engines alter algorithms, revamping rules in pursuit of the ultimate results. Designers craft new designs, inspiring the next evolution of content management systems. Browsers update.

SHARPEN the saw

You can depend on social media to change. Often. What’s an industrious, but insanely taxed, marketer to do? Read our free whitepaper on the nine social media trends impacting your online performance, for starters. It’s a quick read, but it’s rich with key insights to evolve your social strategies for optimum brand engagement. Download now.

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Before the big day, fiancées aren't talking finances.

Before the big day, fiancées aren't talking finances.

Picture this.

You’re standing at an alter in front of your family and friends. You’re vowing to love someone in sickness and in health. For better or for worse. For richer or for poorer. Yet… you have no idea how financially stable – or instable – this person is. 

Now, believe it or not, this happens. A lot.

According to an Experian survey, more than one third of couples are in the dark on their wedding day. Thirty-six percent of them don’t know anything about their spouse’s spending habits.

How much do they owe in student loans?

How much do they have in savings?

What’s their salary?

How’s their credit score?

While these people may have already said, “I do,” their answer to these questions is, “I don’t know.”

So, why the secrecy?

Often times, people tend to believe that revealing a secret could have negative consequences. But, keeping a secret (especially a financial secret) could actually be worse.

Take credit score, for example. Thirty-nine percent of newlyweds reported this as a sore subject – a subject that led to a lot of marital stress.

Another important insight?

The survey, which focused on heterosexual couples, showed a significant gender divide.  

It stated that not only are men more likely to have a secret financial account, they’re also more likely to spend a considerable sum of money without discussing it first.

Twenty percent of men surveyed said they had accounts their partner didn’t know about, while only 12 percent of women said the same.

In addition, male participants said they felt comfortable spending $1,259 on their own, compared to women’s average of just $383.

So, how can couples approach the financial arena as a team? And how can your financial institution help? Read our blog: To manage joint finances, couples consider mobile apps.

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Customer loyalty is a long, winding road. Ask a banker.

Customer loyalty is a long, winding road. Ask a banker.

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere).

To discover how customers bank today, the ForeSee followed 4,000 consumers along the journey to a new account. While most (61 percent) began the process digitally—desktop and mobile—nearly as many (58 percent) ended up in a branch. Not surprisingly, older consumers skew more brick and mortar while Millennials and Gen We tend to prefer digital experiences.

The report also indicates that Gen We bank customers are not as loyal as their elders. More than a quarter of young consumers said they would change banks if it were easier. In fact, one-fifth said they had changed banks at least once already. Other key findings:

  • Overall, 53 percent of consumers said they want more financial tech services from their primary banking institution (national bank, regional bank or credit union).
  • Younger consumers are the most interested in financial tech—76 percent of Gen We and 70 percent of Millennials. Still, nearly half of consumers want access to branch locations.
  • 21 percent of consumers feel stuck with their institution. They don’t leave because they’re entangled in e-payment relationships.
  • Just 38 percent would definitely consider their primary institution when looking for new services.

Credit unions fared better than national banks and regional banks across channels—desktop, mobile, app, contact center and chat—but by slim margins. There’s room for improvement across the consumer journey, across the industry. Begin with the end in mind.

Better customer satisfaction starts with better measurement and accountability.

Foresee includes great ideas in its report to improve the customer experience in branch, online and over the phone. Among them are metrics, champions and metrics (again). These tactics must be grounded in an overall, system-wide shared commitment to service excellence. This commitment should be apparent in the strategic and operational plans and included in employee evaluations and benefits.

When developing metrics, start big and refine as needed. Your consumer journey involves many channels, but it’s not terribly complicated. Start with the assorted touchpoints—web, mobile, app, call center, etc.—and flesh out the various ways that your consumers connect and traverse across these touchpoints. Think like your customer along the way, noting the pain points that matter most (site speed and downtime, teller lines, follow through, etc.). 

Identify champions for each primary channel, encouraging them to lean on primary and secondary research for guidance. Reaching out to vendors and peers is also helpful. For example, if an agency manages your website, ask them for suggestions to measure success. Building omnichannel excellence takes a village.

Set a benchmark and track performance regularly, sharing successes and learning from challenges. Consider incentives to motivate stellar front-line performance. An online shoe company invites shoppers to rate their experience with sales reps and rewards excellent reviews with coffee, lunch or product. What’s more, the customer gets to choose the reward. Meanwhile, the company has real-time data to act upon to ensure customer satisfaction.

Want more marketing insights about the financial services market? Subscribe to our free, quarterly Marketing Statement.

To manage joint finances, couples consider mobile apps.

To manage joint finances, couples consider mobile apps.

After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest. Especially when it comes to our finances.

To my surprise, however, not everyone feels the same. In fact, according to an Experian survey, 36 percent of just-married couples don’t know anything about their spouse’s spending habits.

For whatever reason, things like student loans, savings accounts, salaries and credit scores simply aren’t discussed.

Why? Well, we’re not entirely sure. But one thing we know: Avoiding the topic can actually be more stressful than facing it.

And that’s why Honeydue is here to help. For couples in this situation, this free mobile app offers a simple solution.

Who can benefit from it?

According to co-founder Eugene Park, Millennials have emerged as the app’s target market.

From a generational and behavioral perspective, they’re more likely to co-manage their finances. And they’re significantly more likely to rely on technology to do it.

How does it work?

Honeydue works with more than 10,000 banks across the country, so each person can import information from their checking and savings accounts. All expenses are automatically categorized, which provides an accurate snapshot of their spending.

If the couple is currently sharing expenses and paying bills together, Honeydue has the ability to send each person a reminder – which means no more passive aggressive hints at the dinner table.

Then, as it tracks each person’s expenditures, their better half can send comments and emojis in response to each individual line item.

And if a partner does have financial information they’re not ready to reveal, they can control that.

A person can choose to share as much or as little as possible. They can strategically select which accounts they’d like to display, and whether or not it should show just its balance, or its transaction activity, too.

Is it worth it?

Ultimately, Honeydue (or any mobile app like it) is a step in the right direction. If two people are making money moves together, but separate, it gives them an easier way to do it. And even more, it’s a way to ensure one can always keep up with the other’s financial standing.

Looking for more information like this? If you’re in the financial space, subscribe to our Marketing Statement – a quarterly account of industry insights.

Bars now serving virtual reality to attract Millennials.

Bars now serving virtual reality to attract Millennials.

Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market.

The VR tactics are varied, from VR gaming in a bar setting to part of the drinking experience itself. The MGM Grand offers an immersive VR gaming course at its Level Up bar. Powered by Zero Latency, up to eight players are transported simultaneously to an immersive universe at an epic scale where “exciting, social adventures await.” Players compete and fight the undead and killer robots over topsy turvey pathways.

Bacardi and Virgin Atlantic collaborated to create an “Immersive Digital 360 Drinks Experience” at Virgin Clubhouses. Users are invited to visit premier bars around the world while waiting for a flight.  Imagine ordering a fennel cocktail at La Guardia, putting on a pair of VR goggles and watching a mixologist at the Walker Inn in Los Angeles mix it up. By the time your two-minute VR experience concludes, your trendy drink is waiting for you IRL.

Brooklyn is also on top of the trend with a VR arcade, appropriately named VRBAR. This venue seems to focus more on the number of different gaming journeys one can take and less on the drinking aspect. VRBAR offers over 15 different experiences, from painting a masterpiece to climbing Mount Everest.

Brogan & Partners recently produced a VR spot for our client, the Michigan Office of Highway Safety Planning targeted at the nightlife inclined. The short film encourages people to “Do a 360” before heading out, using designated drivers, rideshares and other safe options to drink responsibly.

The interactive video can be found at www.michigan.gov/360.

“The Office of Highway Safety Planning works hard to stay ahead of the curve when it comes to communicating about how we can reduce drunk driving by encouraging people, especially young adults, to make a plan to get home safely,” said Michael L. Prince, OHSP director. “By asking people to ‘Do a 360’ we hope to bring a unique perspective to the issue of drunk driving and encourage people to make the right decision by finding a safe ride home.”

VR is an experience. It can help take your brand story or campaign to a new level, adding emotional depth and increased consumer motivation. It has tremendous possibility across many markets. Where will it take your brand?

Weekly Recap - October 6, 2017

Instagram for the win, again. Here’s why your brand should be using the app. Giant balloon dogs and more. Snapchat continues to ramp up its AR efforts. Avoid a 25 minute advertisement. Brands navigate producing podcasts without overdoing the self-promotion. Marketing to Millennials? It’s no secret that Millennials love Facebook and Netflix, but some other names on this list may surprise you.

DETAILS, Please

80 percent of Instagram users voluntarily connect with a brand on the platform. Instagram wants to bring users closer to the things that matter to them. Check out how the social media giant has redefined what brands’ relationships with consumers look like.

Snapchat and artist Jeff Koons create augmented reality lenses. Building on the success of the app’s dancing hot dog, Snapchat wants to inspire young people everywhere to create with their cameras. Warner Bros. and Bud Light are the first brands to join the fun.

Blue Apron launches its own podcast. While building a lifestyle brand, Blue Apron sees the podcast as a way to deepen its relationship with customers. Microsoft, eBay and Tinder have already created their own content in this arena.

Top 10 Millennial brands of 2017. We’ve said it before, and we’ll say it again. Millennials want convenience and value from brands. Check out which brands are delivering just that.

Meanwhile, back at the RANCH

Gen We expects more from brands on social media. Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL.

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

SHARING is CARING

Like what you see? Share the Brogan Recap.

Gen We expects more from brands on social media.

Like older cohorts Gen We is active on social media, but they have higher expectations for brands in the digital space.

Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL.  

Brands that miss this important new social reality risk becoming obsolete. Smart brands respect the social code and open up better ways to connect with Gen We, according to CEB Iconoculture research.

So, what makes Gen We consumers so different than Millennials when it comes to social media?

Well, Millennial teens grew up with Myspace and Facebook, with 55 percent adopting social media in 2007 (Pew, 2007). They shared personal stats and details, poked, and followed friends via news feed. They used bumper stickers and liked for hours. The focus was show and tell.

Meanwhile, Gen We teens had Facebook AND Instagram, Snapchat, Pinterest and Twitter, too—unique channels to share activities, thoughts, emotions and aspirations. They weren’t limited by a single reaction. To add color and depth to their content, they used video, memes, filters and tags. When they share, they’re starting a conversation and expect feedback, a dialog.

Per CEB Iconoculture, if the Millennial teen online presence was a profile—a static, one-to-many style of self-presentation—then Gen We teens’ online presence is a persona—a dynamic self-presentation emerging from the combination of the one-to-many (proactive) posts they create and their reactive posts (the likes, comments and reactions) they share in response to their friends’ posts.

It’s a popular forum for the cohort, much more so than Millennial teens. In 2015, Pew estimated 76 percent of Gen We teens were using social media and more than 70 percent cross platforms.

Prepare your social media for Gen We.

In order to connect to Gen We via social media, brands should continue posting quality proactive posts, but add reactive posts to the mix. Follow your followers, reacting to relevant posts on their pages and participate in real conversations.

Facebook facilitates this kind of communication by posting “likes” and comments that friends make on other pages. In doing so, Facebook elevates the users’ comments and provokes reaction and continued conversation. Instagram now uses an algorithm similar to Facebook’s. In order to determine which posts might be the most relevant to users, reactive posts are used to boost the audience for a given proactive post.

Taco Bell’s burrito hostage situation on Instagram playfully demanded “likes” to keep a popular burrito on the menu, eliciting many reactive posts. In keeping with proper etiquette, Taco Bell promptly responded to consumers’ cries of delight and distress alike.

Want more on Gen We? Here are 5 things you need to know.

How to create an inspiring workplace and culture.

How to create an inspiring workplace and culture.
Spot the Brogan & Partners team member among the volunteers at this year’s Muir Valley Trial Days in Kentucky.

My job recently took me to Slade, Kentucky, home of Muir Valley—a nonprofit nature preserve in the Red River Gorge.

The Valley is a rock climber’s paradise, featuring 360 acres and seven miles of Corbin Sandstone cliffs with traditional and sport climbs that run 20- to over 200-feet-tall. Climbers trek here from all over the U.S. to discover more than 400 routes amid classic crags like Bruise Brothers, Midnight Surf and Land Before Time.

Here it’s not just the destination. The journey is equally spectacular, lined with oak, hickory, sugar maple and hemlock trees. Mountain laurel, rhododendron and bigleaf magnolias stretch and hover thick across the valley floor. Trails twist and climb, presenting waterfalls, caves and mountain streams.

This is a marketer’s dream. The creative brief would practically write itself. The Brogan Team would have a field day promoting this place.

But I didn’t go to Muir Valley to pitch business. There would be no campaign. Brogan sent me here simply to do good.

Like many progressive companies, Brogan & Partners encourages employees to contribute back to the community. We’re paid for a volunteer day annually and rewarded for sharing our time and talents to serve on nonprofit boards and committees. The agency partners with several nonprofits throughout the year, providing significant pro bono work and raising money for organizations like Game on Cancer.

Why doing good leads to great.

My volunteer day brought me to Muir Valley because it’s given my family so much. It’s where my son, Nick, travels with his rock climbing team in the summer. It’s where my daughter, Sofia, reads in peace and finds inspiration for short stories. It’s where we road trip on long weekends, catching up on the six-hour trip along I-75 and winding down in the hills of Kentucky.

At the very least, we owed Muir Valley a day’s work.

We joined 100 other outdoor enthusiasts to groom trails, build benches and bridges, paint outhouses and secure routes and belay areas. We met lots of new people. People just like us who had come to Kentucky’s Red River Gorge from far flung places like Brooklyn, N.Y. and Muncie, Indiana. And people who call the Valley home and volunteer regularly to ensure its integrity for generations.

We worked alongside Mike, a volunteer search and rescue team member at Muir Valley and longtime climber. Under his supervision, we pick axed, shoveled, dug and scraped post holes for new benches in the training area.

This was unfamiliar work for my family. We hiked to the job site with tools and relay teamed the building materials to the site. We learned how to use a green bar to break up a rock bed and how to secure a post by compacting soil, layer by layer, with a sledge hammer. We learned how to be flexible when nature proved otherwise.

It was hard work. By the end of the day we were exhausted and achy. But we felt amazing.

Volunteering is good business.

Volunteerism is good for the workplace, according to Deloitte’s 2017 Volunteerism Survey. It can boost morale, atmosphere and brand perception. It can make Millennial employees more proud, loyal and satisfied, and attract Gen Y talent. Survey results found that nearly two-thirds of Gen Y employees surveyed prefer companies that let them volunteer their skills.

These benefits span all generational cohorts, per the Center for Talent Innovation (CTI) research. According to CTI data, older generations feel it is important to give back to their community or wider world through their workplace. This is true for 91 percent of Gen X women and 76 percent of Gen X men, and 90 percent of female and 79 percent of male Baby Boomers.

At Brogan, volunteerism contributes directly to our agency mission: creating an inspiring workplace and culture. I may have built benches in Kentucky but I came back to Brogan with so much more. Mission accomplished.

Want to learn more about what makes Brogan & Partners unique? Learn more.

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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