Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consum … Read more

In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more

As we’ve seen with other examples of humor in financial advertising, relatability is one of the key factors that helps humor both entertain potential customers and foster goodwill for your brand. A jo … Read more

 Creating a campaign that encourages people to save money is like promoting the advantages of eating more vegetables—everyone already knows they should be doing it, so an ad listing the reasons why … Read more

  According to the American Psychological Association, money is the top cause of stress in the United States. Stretching our dollars is a day-to-day concern, so seeing news stories about mega-mil … Read more

How do you keep humor in financial advertising from making your company seem goofy or disrespectful? Answer: You make the humor relatable. TD Bank’s “Unexpectedly Human” campaign nailed this strategy, … Read more

 DnB Nor is Norway’s largest financial services group. Watching this 2011 TV spot, however, you won’t hear a word about their company until the very last frame. Created by two collaborating ad agenci … Read more

Using humor in financial advertising can be tricky. After all, no one wants to trust their money to the First Bank of Wacky. But if done well, humor can connect with potential customers in a way that … Read more

Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read more

As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more