Trends: Digital

Shop until your smartphone dies.

Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are begin … Read more

The week in review – August 26, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Google Glass Visual

Will Google Glass be the vision everyone wants in the future?

Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in th … Read more

The week in review – July 22, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The great American comeback of mompopolies.

Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. … Read more

Marketing to moms and social media.

If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media.  If your Facebook news feed is cluttered with kids’ artwork, graduation … Read more

Pinterest Partners with Brands

The week in review – May 20, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Healthcare social media review: Patientslikeme.com

A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare s … Read more

New Myspace

A new music lover’s space, a new advertising space, the New Myspace.

Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and … Read more

Innovative healthcare marketing example #16.

It’s always been tough getting Medicaid moms to their prenatal and well–baby visits. Which is why UnitedHealth’s new game, called Baby Blocks, is a great idea. When moms attend prenatal and well-baby … Read more

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