Searching for something nowadays takes many forms. There’s Google, Bing, Yahoo, DuckDuckGo, ChatGPT, Claude, Perplexity, Siri, Alexa, Co-pilot. Audiences are even searching on social media platforms. The list is growing each year, so how can you reasonably keep up with … Read article
There are 1.4 million people in Michigan who are on SNAP food assistance. Our client, the Michigan Department of Health and Human Services, needed to educate SNAP food assistance program recipients about the importance of reporting changes to their income, … Read article
At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Director Soujanya Settipalli took us behind the scenes of two … Read article
From who’s seeking care to how they expect to receive it, healthcare is transforming fast. In a recent presentation to the agency, Account Director Angela Stankoff explored the biggest changes driving that shift… and what they mean for patients, providers … Read article
Advertising doesn’t exist in a vacuum — every message lands in the context of someone’s lived experience. That’s why content and trigger warnings have entered the conversation. Content warnings can provide empathetic warnings to audiences before interacting with topics that … Read article
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — here are my key takeaways: “AI helps … Read article
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing with quippy tweets on real-time topics, Twitter has had high usership … Read article
When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, especially younger ones, are utilizing social media … Read article
The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest podcasting trends to know and plug into: More consumers … Read article
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still remember it: To … Read article
Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdown. As of this … Read article
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihood, the truth is somewhere … Read article