Weekly Recap - February 23, 2018

Amazon enters the healthcare arena. What does this mean for healthcare providers and consumers? The Best Feb Ever. For NBCUniversal, that is. Another Amazon attack. Delivery services have a new competitor.

DETAILS, Please

Amazon, Berkshire and JP Morgan Chase might disrupt the healthcare industry. Amazon knows personalization better than any brand. Could this controversial move bring unprecedented personalization to healthcare?

NBC Sports makes $1.4 billion in 22 days thanks to the Super Bowl and Winter Olympics. A win-win situation. Here's how NBC's Super-Sized Ad Model helped the company avoid last year's slow market and helped advertisers meet their key marketing objectives.

Amazon is set to take on FedEx and UPS. Shipping with Amazon. The service will start with third-party sellers on its site and then expand.

Meanwhile, back at the RANCH

Is your sender reputation keeping your emails out of inboxes? One in five commercial emails never make it to the inbox. Usually, this is due to a poor score given to you by email service providers. Don't miss these tips for bumping your score.

Is being a tech native healthful or harmful? Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects...

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

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Is your sender reputation keeping your emails out of inboxes?

Is your sender reputation keeping your emails out of inboxes?

You may be done with high school (don't worry, we won't ask you when you graduated), but if you're an email marketer, you'll never be done worrying about your reputation.

... sender reputation, that is.

You see, way back when, you worried if your secret crush would get the note you stuffed in their locker. And if they did, what would they say about it?

Now, you're worried about your messages making their way to everyone on your email list. And if they do, what will they do about it?

It's definitely cause for concern, and it's normal if it keeps you up at night (I mean, you wouldn't be the only one). After all, today, one in five commercial emails never make it to the inbox.

What's more, ReturnPath, a group of email marketing experts, reports that 83 percent of the time this happens, it's due to a poor sender reputation – which is a score you're given by email service providers. This score ultimately determines whether your emails will reach your readers. The higher it is, the more likely it will. The lower it is, the more likely it will not.

Your unique sender reputation will be calculated based on your:

  • Subscriber engagement - How many messages have been read, forwarded, replied to or marked as not spam?
  • Complaints – How many users have marked your emails as spam or junk? And how do these complaints compare to all other senders?
  • Length of sending history – How long have you been sending emails?
  • Email frequency – How many emails do you send? And how often? Tip: The major email service providers like to see a consistent sending volume.
  • List quality – Is your list full of invalid email addresses?
  • Blacklist status – Has a blacklist operator ever thought you were sending spam, and punished you for it?

Your sender reputation is something that follows you from email service provider to email service provider, so it's certainly something you want to maintain. The idea is to manage it like a credit score. Monitor it regularly, every 30 days. And remember: It is easier to establish a good reputation than repair a damaged one.

But, if your sender reputation needs a little fixing up, there are a few things you can do:

  • Be smart with your subject line. Part of your sender reputation is based on how many people are opening your emails, so make sure you make an enticing first impression.
  • Send quality content. Are you sending something captivating enough to earn clicks? Or sharable enough to forward to a friend? When you see better engagement, you'll likely see a better sender reputation.
  • Build your own email list. Looking for a way to grow your email program? It can be tempting to purchase a list of email addresses. But, if you're sending unexpected email to people who never opted in, your emails have a higher chance of being sent to spam. So, instead, include a call to action on your website and other marketing materials that encourage people to sign up.
  • Remove users who never engage with your emails. When people stop engaging, stop sending. Between 50 and 80 percent of your email performance is based on the quality of your list – so you only want the people who want to be there. Bonus: Not only will this improve your sender reputation, it will also improve the metrics you make note of. For example, let's say you send an email to 1,000 people and 100 open it. Your open rate it 10 percent. Then, let's say you removed inactive email addresses and sent that same email to 500 people. When those 100 people open it, your open becomes 20 percent.
  • Set a frequency for your email sends. Email service providers love a good cadence. So, they may penalize a brand that sends one email on Monday, Tuesday, Wednesday and Thursday, but then sends six emails on Friday. To the providers, this is a disturbance of what was once a consistent level. It makes them think you could be spamming your users. But, that doesn't mean you can never increase your frequency. If you decide you want to send more emails, just make it happen slow and steady.
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Weekly Recap - February 16, 2018

Valentine's Day. It's not about the candy, it's about the words on the candy. Olympians up close. Like, in your living room close. Influencers: the new American dream?

DETAILS, Please

Sweethearts are now the most popular Valentine's candy. Tastes like chalk, looks like a text message. Culturally current and crowdsourced messages keep candy hearts at the top everyone's Valentine's Day gift list.

Inside the New York Times' Winter Olympics AR experience. Augmented reality within a news story. What does this mean for marketers?

How brands can effectively use influencers. Quality > quantity. We can never stress it enough. Engagement is everything.

Meanwhile, back at the RANCH

1 in 5 emails will never make it to an inbox. Will yours? Whether or not an email service provider will let your content fulfill its advertising destiny is based on a few things – most of which you can control.

4 healthcare innovations for improved access. Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? Here are 4 noteworthy breakthroughs on the horizon.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

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1 in 5 emails will never make it to an inbox. Will yours?

1 in 5 emails will never make it to an inbox. Will yours?

Let's say your team just created an email that'll be sent from your brand. And... let's say it's the best email ever. I mean, it's expertly written. It's well designed. It's strategically programed. There's really no room for improvement.

But, hear this: Even if you actually do have the best email ever... it may never actually end up in an inbox.

According to ReturnPath, the experts in email marketing, only 79 percent of commercial emails land there. 

Now, I know what you're thinking.

"Seventy-nine percent? That's almost 80. That seems okay, right?"

Wrong.

If 79 percent of commercial emails do, in fact, land in the inbox, that means one in five do not. They're either sent straight to spam, or they're blocked entirely. But either way, one in every five emails will never be seen. And what if yours is that one?

Whether or not an email service provider will let your content fulfill its advertising destiny is based on a few things – most of which you can control.

The greatest factors that determine whether an email will be placed in an inbox are:

  • Authentication – When an email service provider can confirm a sender is who they say they are, they become authenticated. If they aren't authenticated, their emails are more likely to be filtered as spam or rejected altogether. To see the most success, email marketers should set up authentication records for their sending domains. (Note: There are multiple layers of authentication that make you more trustworthy.)
  • Sending domain – Your domain is the most important part of your email address, because it helps establish your credibility. For example, when you receive the Brogan Weekly Recap, it comes from @brogan.com. However, if it came from @awesomeadvertisingagency.com, it would probably be cause for concern. Readers would likely assume it was spam and discard it. And more importantly, so would their spam filter.
  • IP address – Most email service providers give marketers an option. Do you want to send email on a shared IP or a dedicated IP? If you're sending emails from a dedicated IP address, it means you're the sole sender. If you're sending emails from a shared IP address, it means you're not. This choice is usually made by those who send both transactional and marketing emails, thus separating these very different kinds of content. It's beneficial, because transactional email is usually more imperative. It offers details about an order placed or a payment made, so it's important it reaches the inbox. By sharing the IP address, delivery of your transactional emails can't be affected by the sender score you've received for your marketing emails.

And last, but certainly not least:

  • Sender reputation – Your sender reputation is a score that determines whether your emails will reach your readers. With a high sender score, your emails most likely will land in inboxes. With a low sender score, your emails most likely will not.

What makes up a sender reputation, and how can you improve yours? Read our blog: Is your sender reputation keeping your emails out of inboxes?

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Weekly Recap - February 9, 2018

Did your favorites make the list? Adweek's top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let's talk about engagement. This time on Instagram.

DETAILS, Please

The 5 best ads of Super Bowl LII. All four Tide spots topped the list. Check out other hilarious spots from Amazon, the NFL and more.

Super Bowl marketers still struggle to think beyond the hashtag. Mobile means engagement. Kraft was on the right track, but most advertisers missed the mark.

How Leo Burnett uses Instagram to showcase its employees. A Day in the Life. For this agency, Instagram has served as a great recruiting tool and engagement opportunity among employees, alumni and others in the creative community.

Meanwhile, back at the RANCH

5 Super Bowl LLI ads everyone is talking about. From Justin Timberlake's "Bai, Bai, Bai" commercial from last year, to owning the halftime show last night, viewers were certainly in for an entertaining evening. What ads scored? Let's run a play-by-play.

Gen We is earning allowance - and saving it too. Allowance is still a thing but it's rarely a handout these days. Seventy percent of U.S. parents gave their kids an average weekly allowance in exchange for routine chores, like emptying the dishwasher and doing laundry.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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Weekly Recap - January 26, 2018

From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, master the Instagram basics. Then, see consumer loyalty.

DETAILS, Please

5 trends that will shape social media in 2018. Move away from vanity metrics. Likes, comments and shares aren't showing the true value of social for brands.

Snapchat is making app install ads more targeted with deep links. More data, less problems (for marketers that is). Advertisers are finding new ways to target consumers who have already downloaded and opened an app.

How brands from Subway to Maserati are using Instagram effectively. Bring more to the table. Instagram is a visual platform first, but to succeed, brands need to keep consumers consistently engaged.

Meanwhile, back at the RANCH

Marketing Statement – First Quarter 2018. Digital will continue to dominate marketing in the year to come as financial brands work multiple channels to build relevance. But it's a tough crowd. Millennials are postponing big plans and Boomers are putting off retirement. Breaking through is all about building trust.

What's word of mouth worth? Trillions. When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spending.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

SHARING is CARING

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Marketing Statement - First Quarter 2018

2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marketing in the year to come as financial brands work multiple channels to build relevance. But it's a tough crowd. Seems everybody is anxious and more than a little cynical. Millennials are postponing big plans and Boomers are putting off retirement. Breaking through is all about building trust.

Money in 2018: The economy's up, but we're not buying it. If we were to sum up in one word the way people are feeling about money in the new year, that word would be "nervous." The current administration came into office vowing to repeal the Affordable Care Act, which makes lower-income Americans and aging boomers anxious, especially because it's still unclear just what will replace it.

Practical Millennials postpone homeownership. Ask any 20-something-year-old where they're living, and now more than ever, they'll likely tell you they're renting an apartment. But... it's not because they're delaying their adulthood. It's actually quite the opposite.

Talk finance to me: how to market your financial brand to women. Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men.

Financial insecurity is making Millennials postpone marriage. If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you'd think.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgiveness, Millennials surprisingly listed voting as their highest ranked sacrifice.

QUICK study

9 ways to make your website more accessible. 8 billion. That's the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of websites are fully accessible and viewable to consumers with sensory or cognitive disabilities.

4 technology trends on the rise in 2018. Artificial intelligence, virtual doctor visits, mobile check deposit. What's next for tech? While brands are getting ready to market their products and services in the coming year, they're also looking for new, engaging ways to connect with consumers

Are advertising themelines dead? Should we "Just do it"? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction?

Everything you need to know about Facebook Live. Facebook Live is affordable, and it's easy. It's a way to tell a story in real time and reach a significant amount of people, as the algorithm prioritizes this type of content. And because it's still in its early adoption phase, it's not too crowded – which means there's not a lot of competition.

SHARPEN the saw

Begin with the end in mind. That's what these high-performing campaigns of 2017 have in common. Take a look.

START a conversation

Share the Marketing Statement. Tell two friends. And so on.

Weekly Recap - January 19, 2018

It wasn't a secret. Organic reach has been down for years. Uncharted territory. How much personal data is too much when developing creative? 2 weeks until game time. Checkout this Super Bowl Ad Tracker for insights into the big day.

DETAILS, Please

Facebook's News Feed announcement shouldn't have caught anyone off guard. Another algorithm adjustment. Facebook surprises many by announcing that the News Feed will favor posts from friends and family over those from publishers.

Where is the line between creepy and creative in advertising? Personal data is helping create some funny ads. But how will consumers react?

Super Bowl LII Ad Tracker: All about the big game's 2018 commercials. Whether you're a sports fan or an advertising fan, here's some info about the ads you're sure to see on February 4th.

Meanwhile, back at the RANCH

New video educates service workers on human trafficking signs. Viral Video Alert! This Brogan video has been viewed more than 3.5 million times on Facebook. If you haven't seen it already, be sure to check it out! Because when you know what to look for, you can help bring an end to human trafficking.

How to write a successful subject line: 11 tips for email marketers. Subject lines are seen first but should be written last. The next time you're writing a branded email, think about these simple tips.

THE Topic of conversation

Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, "Communicating with Visuals."

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How to write a successful subject line: 11 tips for email marketers.

How to write a successful subject line: 11 tips for email marketers.

I write a lot of emails, which means I write a lot of subject lines. A LOT of subject lines. In fact, almost every email I write is accompanied by a list of them. Some immediately rise to the top. Some are instantly deleted. But, I like to give myself options, and more importantly, I like to give my team options.

Why do I put so much stress on a simple subject line? Well, in the current state of email marketing, it seems like the success of an entire campaign rests on it.

A subject line is your first impression. It's how you reach a reader. When people see your email in their inbox, the subject line is what makes them decide to click it, scroll past it or spam it.

If you're an email marketer, this isn't news to you. Just like all the rest of us, you've sat at your desk wishing there was some sort of secret formula - some way to ensure you'd earn more opens, more clicks and more conversions. Sadly, it just doesn't exist (despite the experts' best efforts). But, there are things you can do to help your subject line break through.

The next time you're writing a branded email, try these 11 tips:

  1. Write the subject line last. Because you want your subject line to clearly communicate the content of your email, wait to write it. Once you know exactly what it's going to say, you can play.
  2. Count your characters. While many have searched for a link between subject line length and open rate, there really isn't one. Within reason, the quality of the subject line trumps the quantity of characters. Just remember: When a subject line is too long, it gets cut off in inboxes. With that in mind, it's best to aim for 50 characters. That way, anyone scanning their inbox will see your subject line in its entirety.
  3. Be open and honest. After reading your subject line, it should be obvious what your email will be about. Tell your audience exactly what they're going to get once they click.
  4. Ask, then answer. A study by Mailchimp showed that subject lines phrased as questions performed better than subject lines phrases as statements. Why? Well, when you ask a question in a subject line, your audience can safely assume the answer is in your email.
  5. Foster feelings of urgency. Encourage readers to act fast with statements like "hurry," "don't miss it" or "there's still time." It works well for real deadlines, but it can be overdone, so be careful.
  6. Make your content connect. Can your email make a reader's life better, easier or more enjoyable? Prove it. Give your emails some feeling, and give them the best chance of an open. Emotionally connecting with a reader will do just that.
  7. Try a teaser. Offering a coupon or a free giveaway? If there's an incentive inside, make sure your subject line says it.
  8. Experiment with emojis. They say a picture is worth a thousand words, but can they help or hurt your open rate? A study shows brands that used emojis in their subject lines saw a 45 percent increase, but there's only one way to know if your audience will appreciate them. Give it a try, just remember that different operating systems render different versions of emojis. (See them before you send them.)
  9. Don't be too salesy. What's the quickest way to get sent to spam? Sending email after email, all using overly promotional language.
  10. Use different lines, every time. If you have a piece of constant content, like a brand newsletter, make sure each subject line is unique - even if you're just adding the date.
  11. Test two lines. Then, review and optimize.

Want to learn more about email marketing? Subscribe to our Brogan Weekly Recap.

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Weekly Recap - January 12, 2018

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice to their products. Tech is still a boys' club. These women are shaking up the status quo.

DETAILS, Please

Mobile shopping grew during the 2017 holiday season. The data has spoken. 50% of orders were done on phones on December 25th.

5 ecommerce trends to pay attention to this year. Personalized checkouts, voice shopping, diversity in the workplace. We want it all in 2018.

Marketers are racing to reach growing audiences on Amazon's Alexa and Google Home. Alexa and Google Home have sold 27 million devices in the U.S. What does the popularity of voice assistants mean for marketers?

What these 5 women are doing to solve tech's diversity problem. Inclusive AI and coding communities. These women are leading the charge toward a more diverse workforce.

Meanwhile, back at the RANCH

Brogan sharpens the saw, strengthens team at Camp Tamarack. Trust, communication, respect, collaboration and responsibility are fundamental attributes of high performing teams. In the four hours the Brogan Team spent at Tamarack Adventure & Retreat Center, we worked these skills silly – both figuratively and literally.

Millennials would sacrifice voting rights for loan forgiveness. Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would.

2018 healthcare marketing trends, buzzwords and bingo. It's that time of year again. Everyone's talking 2018 healthcare marketing trends, buzzwords and big ideas. So we thought it might be fun to give our lingo a new twist with this Healthcare Marketing Bingo card.

THE Topic of conversation

Millennials. Discover who Millennials are, why it's important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper "8 Rules of Marketing to Millennials."

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Weekly Recap - January 5, 2018

Will 2018 top the engagement seen in 2017? Check out this review of last year's most engaging social content, and start thinking about how to top it this year. Cause marketing. Don't miss Matter Unlimited's call for equal opportunity. The year of the podcast. Listeners loved true crime, political discussion and food in 2017.

DETAILS, Please

The most engaging brand content on social media in 2017. Diversity, dog moms, nuggets and more. These ads had brands interacting with consumers all over social media.

Steph Curry, Chance the Rapper and Obama appear in PSA for My Brother's Keeper. Men who make a difference. Three of America's most inspirational men encourage viewers to join the My Brother's Keeper Alliance.

2017's best podcast episodes that raised the bar for storytelling. Podcasts aren't going away in 2018. Marketers, you don't want to miss out on this platform.

Meanwhile, back at the RANCH

Brogan Volunteers 2017. As part of our commitment to community, Brogan & Partners encourages employees to participate in community volunteer activities. Throughout 2017, nearly every Brogan employee took advantage of their volunteer day. Team members worked with homeless shelters, animal rescue centers, high schools, local nonprofits and more, both in state and out.

Incentives for health: When it literally pays to get well. Employers want their workers to be healthier – they're more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe – er, incentive – to do the healthy thing.

Brogan's best ad campaigns of 2017. We're taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives and their communities. Best job ever.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper "3 Rules to Creating an Authentic Brand."

SHARING is CARING

Like what you see? Share the Brogan Recap.

Brogan's best ad campaigns of 2017.

We're taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives and their communities. Best job ever.

Delta Dental of Michigan turns 60.

Delta Dental of Michigan in 2017 celebrated six decades of promoting oral health and dental care in the state. To mark the happy occasion, we captured life moments since 1957 that made us smile—family, holidays, beaches, babies and more. The decades are punctuated with changing fashions and hairstyles, prompting more reasons to smile at the memory of leisure suits and permanents' past.

Henry Ford Health System pioneers Precision Medicine to treat cancer.

Precision Medicine is part of our country's Cancer Moonshot initiative. So when Henry Ford took on a leadership role to bring the Cancer Moonshot's vision of improved cancer treatment to the Midwest, it was a big deal. In short, Precision Medicine enables physicians to customize cancer care based on the patient's DNA and specific cancer. This means more highly advanced options for patients, many even with some of the most critical diagnoses.

Delta Dental of Arkansas gives Medicaid eligible a million reasons to join network.

When the state of Arkansas decided to get out of the Medicaid dental benefits business, Delta Dental of Arkansas was ready to serve. With the state's most extensive dentist network and broad philanthropic outreach, Delta Dental of Arkansas is uniquely positioned to care for the state's most vulnerable population. But the insurer wasn't about to leave such an important decision up to fate. So the company invested in a campaign to illustrate the many ways the local company is the obvious consumer choice.

Delta Dental of Arkansas

Impaired driving sobers up with a shot of virtual reality.

Killing someone while impaired is the number one fear of those who drink and drive. But drivers continue to fool themselves into believing they're capable of driving when impaired, according to research. Some even think they're better drivers.

The facts say otherwise. Impaired drivers are responsible for about a third of Michigan traffic fatalities. Of the 893 fatal crashes in Michigan in 2015, 271 (30.3 percent) were alcohol-related, involving at least one drinking driver or pedestrian.

The Office of Highway Safety and Planning has employed various strategies to end drunk driving, including the fear of manslaughter. This year, we took it a step further. With the help of virtual reality, we invited viewers to consider a typical bar scene and spot the drunk driver whose night would end by taking three innocent lives while behind the wheel. The campaign encourages drinkers to make a plan to get home safely rather than tempt fate.

https://www.youtube.com/user/OHSP

In addition to some traditional elements, the media strategy included cross-screen digital, Snapchat, connected TV, Facebook, Instagram, audio streaming, video streaming, YouTube and a rich mobile experience.

Henry Ford Health System drafted to be official team of Detroit Pistons.

In 2017, Henry Ford became the official health care provider for the Detroit Pistons. Under the multi-year contract, Henry Ford is building a state-of-the-art training, rehabilitation and sports medicine complex in the New Center area of Detroit.

"We have always believed that investing in our community and supporting our neighbors is vital to the healthcare we provide," said Wright L. Lassiter III, president and CEO of Henry Ford. "We are so pleased to partner with the Pistons on this exciting new venture to combine Henry Ford's medical excellence and innovation with a world class facility to serve our community for years to come."

Patients will continue to have access to Henry Ford's true "team medicine" approach at the new sports medicine facility. The Henry Ford team includes traditional sports medicine experts—orthopedic surgeons, athletic trainers, and nutritionists—and a broad range of other specialists with additional training in sports medicine, including cardiology and pulmonary care, ophthalmology and complex spinal care, pain management and sleep medicine.

So while you may never make it to the NBA, now you can enjoy the same level of big league health care at Henry Ford.

Take that, lizard. Frankenmuth Insurance targets competitors with precision.

How can a regional insurance carrier compete with national brands that flaunt billion dollar ad budgets? Very selectively. Frankenmuth Insurance doesn't aspire to compete with all insurance brands, only those who compete for their consumers. So our marketing strategy has to be incredibly precise. We've used a variety of digital tactics to do this in the past, among other things. But this year we met a new friend that enables Frankenmuth to go head-to-head with big brands like the lizard one and the red lipsticked gal. It's called competitive conquesting.

Competitive conquesting uses Nielsen collected data from IP Addresses to serve digital ads—both video and animated gifs—to consumers who have recently been exposed to competitors' TV ads. Duck, duck, Frankenmuth Insurance.

Frankenmuth Insurance

Covenant HealthCare number one in orthopaedic care.

Covenant HeathCare leads the Great Lakes Bay Region in comprehensive orthopaedic care. Patients come for miles to access the system's surgeons and physicians. News this important demands to be shared, especially when demand for joint replacements is growing. This because implants today are more flexible and last longer, so patients are less likely to delay surgery and enjoy a more active lifestyle.

For those fretting about healthcare reform, MiCare Champions.

Concerned about the state of affairs for healthcare reform? Wondering how it's all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital Association (MHA), gets it—and has just the answer for you. It's called "MiCare Champions." This is the network of citizens they developed to engage in advocacy efforts to protect affordable healthcare in Michigan. Our job was to develop a public advocacy campaign to build this network.

Because vaccination has become an emotional issue, I Vaccinate.

Parents spend every day trying to make the right decisions for their children. Recognizing this fundamental truth, the Michigan Department of Health and Human Services and the Franny Strong Foundation asked us to develop a campaign that would equip parents with the information they need to make the right decision for their children about vaccines. The testimonial-based strategy was executed via video, radio, outdoor and digital mediums and grounded in a website.

FixMiState already.

Turns out, the Flint Water Crisis is only the tip of the iceberg. Michigan has significant infrastructure problems. From drinking water systems to stormwater and wastewater sewer systems, to roads, bridges and dams, most of the state's infrastructure is old or seriously outdated. Together with our partner Martin Waymire, Brogan worked with Michigan Infrastructure & Transportation Association to produce video, digital content and a website to raise awareness and promote action.

fixmistate.org

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Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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