Trends: Digital
Key takeaways from “Where AI Can Make the Biggest Impact” webinar
If AI couldn’t clear your desk Wednesday so you could attend this compelling Healthleaders webinar featuring three industry experts — yet you’re curious to know what’s up on the healthcare AI front — … Read more
Should brands bail on X, formerly Twitter?
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more
Why more consumers are doing their holiday shopping on social media
When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, es … Read more
We’re all ears for these 7 podcasting trends.
The podcast space is undoubtedly growing, and we’re listening. What podcasting trends emerged in 2023 and what’s still to come? Whether you’re a consumer, brand or advertiser, these are the latest pod … Read more
Sonic logos: The evolution of the advertising jingle.
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more
Netflix’s password sharing crackdown sparks frustration and profits.
Netflix + Hulu + Max + Prime + Apple TV… when you’re subscribed to one or all, it sure adds up. And now Netflix is adding even more expenses to the equation with their recent password-sharing crackdow … Read more
AI tools for advertising: The good, the bad & the downright hilarious.
The use of AI (artificial intelligence) tools for advertising is a polarizing topic; depending on who you ask, it’s either going to take away all our jobs or make our jobs a cakewalk. In all likelihoo … Read more
QR capabilities head skyward in 2023
PHOTO: BILIBILI Last month, users saw QR codes reach new heights… literally. A drone show along the waterfront in Shanghai ended in a jarring grand finale as the drones lined up to form a bright, scan … Read more
I spent two months with an AI Chatbot. Here’s where it was useful… and where it fell flat.
What once felt like technology of the future is now here. Advancements with AI have made it harder to decipher between human- and bot-generated content. Whether it’s a blog post, a coded website, math … Read more
Moms and media, as mothers take the lead in overall internet use
Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for adverti … Read more
