Trends: Cause Marketing
Celebrating 40 years of creative advertising, #32: Michigan Women Forward: Enough SAID
After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Canadian bank encourages people to deposit rainbows and donate dollars.
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read more
In homage to the queen, get a “Ma’ammogram,” please.
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read more
Brands and racial justice: Why companies should show support.
This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read more
Weekly Recap – November 16, 2018
Parental Optimism Doing better than your folks was once a standard benchmark of American life. But that hasn’t been the case for a while. About 50% of consumers born in 1984 were earning more at age 3 … Read more
What marketers can expect in 2019: Cause marketing.
From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read more
Why cause marketing should be your top priority.
Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read more
Weekly Recap – May 18, 2018
Facebook is empowering youth…or is trying to at least. While the Book might need to use some more complex tactics to stay alive among teens, ads don’t. Why some of the best ads are the most simple. … Read more
Weekly Recap – April 13, 2018
Plans for Earth Day? Adidas does and it’s sure to be a win for the oceans. Another win – Uber is no longer just a ride-hailing company, they’re expanding their business. Looking to expand yours? Perha … Read more
