Trends: Cause Marketing

After a backlog of more than 11,000 untested rape kits was found in a Detroit Police Department storage unit, women across Michigan called for justice. The group Michigan Women Forward (then known as … Read article

In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read article

Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read article

A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read article

This just in: 63% of U.S. adults are concerned about systemic racism and racial injustice in this country. According to the Edelman Trust Barometer 2020: Brands and Racial Justice in America, there’s … Read article

From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read article

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read article

We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help i … Read article

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of websit … Read article

Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled i … Read article