Trends: Branding

America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers ne … Read article

As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, m … Read article

In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for … Read article

Are you putting your patients first? North Memorial’s recent campaign puts patients’ concerns and experiences at top of mind. Perhaps virtual reality is more your speed? Or are you preparing to respon … Read article

Making a difference. It’s a powerful motivator. Positive change is the primary goal of most of our clients—whether encouraging healthier behaviors, job growth, financial literacy, sustainable communit … Read article

“I love not knowing exactly how much my visit is going to cost.” “I love being uninformed and totally uninvolved with my healthcare.” “It feels great when my doctor gives me a diagnosis without making … Read article

A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on. Boss Baby is no wimp. The box office favorit … Read article

Virtual reality is becoming one of the largest opportunities to use sight and sound and create real experiences, without actually being present. Here are three brands that used virtual reality to mark … Read article

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read article

Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read article