Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and build … Read more

“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the y … Read more

A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read more

I expected cigarette smoke, beer and the sickly, sweet tang of girlie cocktails. And, desperation steeped in sweat. Instead, Las Vegas smelled like rosemary and lavender with a hint of sweet orange. J … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more