Trends: Branding
Coca-Cola, Always, and Microsoft: 3 brands marketing trends with inspiring ads.
Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the … Read more
Weekly Recap – January 26, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Weekly Recap – January 19, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Weekly Recap – January 5, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Effective nonprofit social media marketing campaign example #5: Sesame Workshop
With the company of colorful friends like Elmo, Cookie Monster and Big Bird, Sesame Street is able to reach millions of children in over 150 countries every day. Sesame Street is produced by Sesame Wo … Read more
Celebrating 30 years of creative advertising: #30 St. John Health.
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read more
Celebrating 30 years of creative advertising: #29 MI Healthier Tomorrow.
Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those … Read more
Effective nonprofit social media marketing campaign example #3: charity:water.
Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read more
Celebrating 30 years of creative advertising: #28 Gilbarco Veeder-Root.
We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with th … Read more
Weekly Recap – December 15, 2014
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
