A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Marketing Statement – Fourth Quarter 2016
Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated ap … Read more
Introducing the Zocdoc “Unsick Day.”
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day … Read more
Weekly Recap – October 21, 2016
With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more
3 ways financial marketers can engage with Gen We.
Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes … Read more
Weekly Recap – October 14, 2016
Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more
Talk about breakthrough healthcare marketing.
This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda’s “M*A*S*H” cha … Read more
Weekly Recap – October 7, 2016
This week’s headlines are all about how-to’s, how-do’s and how-will’s. Is your brand’s content marketing and SEO strategy working together? Is your brand leveraging Instagram Stories? And are you prep … Read more
The doctor is in. Virtually.
Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the fir … Read more
Tech shame or celebrate? Marketing to the smartphone gen.
How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read more
Healthcare Checkup – October 2016
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more
