One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water. Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, why pay for water when you … Read article
Marcie Brogan has always had a passion for politics. It was evident even way back in the beginning of the agency with the iconic campaign for the Oakland Circuit Court Judges Re-election. Five judges already sitting on the bench were … Read article
To some people, LinkedIn is just a website where users document their work experience. To us, it’s much more. LinkedIn is a powerful resource that professionals use to market themselves. On the site, you can apply for jobs or let … Read article
BIRMINGHAM, Mich., May 29, 2014 — Brogan & Partners, one of the state’s leading advertising and marketing agencies, has been named a Gold and Bronze Summit Creative Award (SCA) winner for its work with Covenant HealthCare and Michigan-based social media … Read article
They say a picture is worth a thousand words. A new campaign for McDonalds by TBWA Paris proves this statement true. We live in an icon-driven world. (Think of your smart phone.) TBWA Paris took advantage of our icon-driven society … Read article
It can be tough to get your message noticed on social media sites. On Facebook, your content competes with that of 1.11 billion people who are using the site each month. With 255 million monthly active users on Twitter sending … Read article
Healthcare is becoming more innovative every day. We see it with robotic surgery, electronic medical records, minimally invasive procedures and much more. Today, with people constantly consumed by technology, it was only a matter of time before healthcare crossed paths … Read article
It wasn’t long before Pinterest became one of the most popular websites. In fact, it holds the record for breaking the 10 million unique visitor mark faster than any other site in history (Techcrunch). With the recent launch of Pinterest’s new … Read article
Growing up in the 70s, I was surrounded by smokers. Dad smoked. Mom smoked. Teachers. Priests. People on TV. People in office buildings. Doctors. Even Wilma Flintstone smoked. So, kids openly pretended to smoke. How else could one make-believe if … Read article
If you’re in the healthcare marketing world, I’ll wager you’ve heard this stat a multitude of times via a plenitude of forums: 72% of Internet users say they looked online for health information in the past year.* It stands to … Read article
It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO speak to the … Read article
BIRMINGHAM, Mich., April 28, 2014 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced four new hires in its media and creative departments. The announcement was made by Brogan & Partners’ Managing Partner, … Read article