Brogan & Partners Blog

As seen on TV: Insurance purchase takes 15 minutes or less!

Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone who owns a car, home, business or anything of significant market value. … Read article

Makeup that promotes inner beauty. Sounds conflicting, doesn’t it?

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of beauty. It encourages women to embrace their natural … Read article

Marketing to Women Insight #2 – Health plans need to make it less confusing.

Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace. With the deadline to sign up for health insurance being March 31st 2014, there is a sense of … Read article

Velveeta’s skillet mom gets women in a way the Enjoli Woman never could.

Remember the Enjoli Woman? She was the every-woman of the 80s. She could bring home the bacon, fry it up a pan, and never let you forget you’re a man. She could work ‘til 5 o’clock, come home and read … Read article

How P&G won gold in Sochi by connecting with mothers.

It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent report from Kantar … Read article

Do you feel advertisers understand women?

Marketing to Women Insights: Insight #1 – Advertisers need to get it more often.

We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand women?” Of our sample, 77% said that … Read article

The best superbowl commercial was not on the superbowl.

Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creative directors to tweet their opinions of the commercials … Read article

Brogan & Partners wins Frankenmuth Insurance account

BIRMINGHAM, Mich., Jan. 22, 2014—Brogan & Partners today announced that it has been selected agency of record for Frankenmuth Insurance. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. “We are pleased to welcome Brogan & Partners as … Read article

Blog well, or don’t bother?

“Is it better to blog badly than to not blog at all?” This question was posed to us at a recent meeting with a prospective client. Blogs being an integral part of successful inbound marketing strategy, our gut reaction was … Read article

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