In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pixels with its header photo measuring 520×260 … Read article
When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?” I’m sure all married women (and men) have experienced the same thing. It’s no … Read article
Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone who owns a car, home, business or anything of significant market value. … Read article
Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to … Read article
By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of beauty. It encourages women to embrace their natural … Read article
Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market researcher Technomic, McDonald’s has … Read article
Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace. With the deadline to sign up for health insurance being March 31st 2014, there is a sense of … Read article
Remember the Enjoli Woman? She was the every-woman of the 80s. She could bring home the bacon, fry it up a pan, and never let you forget you’re a man. She could work ‘til 5 o’clock, come home and read … Read article
It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent report from Kantar … Read article
We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand women?” Of our sample, 77% said that … Read article
Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creative directors to tweet their opinions of the commercials … Read article
BIRMINGHAM, Mich., Jan. 22, 2014—Brogan & Partners today announced that it has been selected agency of record for Frankenmuth Insurance. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. “We are pleased to welcome Brogan & Partners as … Read article