Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s … Read more

To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consu … Read more

Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike t … Read more

Be honest. How much time do you spend in app? According to eMarketer, U.S. adults spend nearly two hours a day using apps on their phone, compared to spending 19 minutes searching the web. Why? Mobile … Read more

Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve … Read more

Lights. Camera. Tap “play?” That’s right, brands are flocking to mobile video. Why? Because of its ability to increase brand awareness, reach more targeted audiences and increase favorability of the b … Read more

Football season is underway, which also marks a new season of “versus.” MSU vs. U of M, Lions vs. Bears… New this year, Facebook vs. Instagram. Although these channels compete in an altogether differe … Read more

Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, acc … Read more

Back to school! That explains the BOGO bonanza. But Adweek says it’s also prime time for brands to connect with college students. Just think of the possibilities. Like a Snapchat geofilter. According … Read more

Maybe it’s the convenience. Could be the added security. Perhaps points play a role. Consumers are ditching greenbacks in favor of swipe or tap. Speaking of tapping, Millennials aren’t the only app-ha … Read more