A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – November 24, 2016
Is Cyber Monday the new Black Friday? While it may be shifting this way, Digiday wants you to be careful when coming across news stories on Facebook and Google. Why? Some fake news stories are causing … Read more
Everything marketers need to know about paid search.
How many times have you searched for something online? How many of those times did you search from your mobile device? Search is quickly becoming one of the most popular forms of paid media. In 2 … Read more
Don’t send money this holiday, send them to college.
Just in time for the holidays, GiftOfCollege.com presents the gift that truly keeps on giving in convenient gift card form. Grandparents take heed. You guessed it—plastic 529 gift cards that let peopl … Read more
Weekly Recap – November 18, 2016
Is it us or is it beginning to look a lot like the holidays already? Otherwise known as “Christmas Creep,” marketers are already debuting their holiday ads, deals and marketing campaigns for the seaso … Read more
How to work the holidays like a brand star.
Apparently, we’ve been won over America. Or we’ve just been worn down. A recent survey by RichRelevance finds that American shoppers are becoming somewhat more tolerant of the appearance of Santa Clau … Read more
Millennials are sticking with pediatrician into adulthood.
My siblings and I didn’t have a pediatrician when we were kids. Everyone in my house saw the family doctor. (Except for daddy, who self-medicated the rare virus with a strict regimen of warm Vernors, … Read more
Flu season driving you nuts? There’s an app for that: #UberForHealth.
UberX. UberXL. BLACK. SUV. UberHEALTH? Yes, you read that correctly. UberHEALTH. On October 25, the ride-sharing enterprise advertised their new promotional effort, #UberForHealth. When users in … Read more
Weekly Recap – November 11, 2016
Scroll. Tap. Click. Shop? Yes, it’s true. Instagram announced they will be rolling out a new feature to let brands and businesses tag their products in posts, linking them to the product page and onto … Read more
Starbucks’ holiday red cup is back and cheerier than ever.
For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or sh … Read more
Healthcare marketing: Do celebrities still resonate?
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The a … Read more
