Are you female? Are you between the ages of 25 and 34? Are you living in Detroit? If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook po … Read article

Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered … Read article

We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give … Read article

These days, just about anyone can write a blog and have it published online. So when it comes to your business’s blog, how can you make it stand out from millions of other posts floating in the blogos … Read article

Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A … Read article

Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search featur … Read article

You may not be able to guarantee something to go viral on social media. So why not take something that’s already viral and use it to your advantage? That’s exactly what Water is Life did for their cam … Read article

Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the … Read article

Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to … Read article

Nonprofit organizations need people to support their cause, which is why they turn to social media to get the word out. TwitChange is a nonprofit organization that specifically exists to utilize chang … Read article