Trends
Where are we going for this year’s Mystery Trip?
We have less than a week before we pack up and go on this year’s Mystery Trip. But there’s one problem: we still don’t know where we’re going. While our trip planners have been generous enough to give … Read article
5 Tips to better business blogging.
These days, just about anyone can write a blog and have it published online. So when it comes to your business’s blog, how can you make it stand out from millions of other posts floating in the blogos … Read article
Five brand trends to watch this year
Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A … Read article
Mayo Clinic healthcare marketing brilliance with new Google health-related search.
Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search featur … Read article
Effective nonprofit social media marketing campaign example #10: Water is Life
You may not be able to guarantee something to go viral on social media. So why not take something that’s already viral and use it to your advantage? That’s exactly what Water is Life did for their cam … Read article
Coca-Cola, Always, and Microsoft: 3 brands marketing trends with inspiring ads.
Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the … Read article
Effective nonprofit social media marketing campaign example #9: Department of Health
Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to … Read article
Effective nonprofit social media marketing campaign example #8: TwitChange
Nonprofit organizations need people to support their cause, which is why they turn to social media to get the word out. TwitChange is a nonprofit organization that specifically exists to utilize chang … Read article
10 Tips and Tricks for Twitter
With 284 million monthly users sending 500 million tweets per day, Twitter has quickly become one of the largest social media sites in the world. Founded in 2009, Twitter is as an online networking se … Read article
Effective nonprofit social media marketing campaign example #7: Epic Change
What comes to mind when you hear the word “fundraising?” Bake sale? Car wash? Sponsored event? For Epic Change, it was Twitter. There’s a reason Mashable calls this nonprofit organization “a model for … Read article






















