Get an internship. This was the first piece of advice I got when I stepped on my college campus. Before moving into my dorm. Before taking my first class. Before making my first college friend. It’s a … Read article

#TheDress tore just about everyone in the world apart, including the Brogan & Partners office. Was it blue and black? Was it white and gold? We all had a different opinion, and so did the marketin … Read article

Does your brand care about being authentic? Consumers do. In fact, people care deeply about “authenticity.” A recent CEB survey found that 70 percent of consumers over the age of 15 said the statement … Read article

This generation has brought about a major challenge in food marketing. Millennials highly value fresh food, exotic ingredients, customizable products, etc., but they also place a lot of stock in authe … Read article

Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read article

Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid pro … Read article

As sports fans will remember, 2015 marked the first-ever college football playoff. The Oregon Ducks and the Ohio State Buckeyes faced off on the field, but brands big and small faced off online—showin … Read article

Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want … Read article

In the past, gourmet cuisine came with a kind of exclusivity; diners with taste buds refined enough to appreciate exotic ingredients, and elaborate preparations were few and far between. Now, foodie c … Read article

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read article