Trends

It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and en … Read article

It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as th … Read article

I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I … Read article

“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it’s the generating … Read article

It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ … Read article

Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are st … Read article

The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capi … Read article

The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read article

Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read article

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours an … Read article