Redesigning your website? You have probably picked up some web lingo along the way. Search engine optimization, back end, sitemap, HTML, QA – but what do they all mean? What was once an exciting initiative has turned into a vocabulary … Read article
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or … Read article
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning on a TV … Read article
Gen Y, Gen Next, Screenagers… Whatever you want to call them, Millennials (adults ages 18 to 34 in 2015) get a bad rep. Deemed as high-maintenance, self-absorbed narcissists who are lazy and greatly distracted, it’s easy to assume this generation … Read article
Be the change that you wish to see in the world. – Gandhi Not only an inspirational mantra, but this quote has turned into a mission statement for one very powerful cohort – Millennials. Not only do Millennials want to … Read article
When it comes to social media, Millennials choose Twitter as one of their favorite platforms. A recent survey showed 37 percent of Millennials actively use Twitter, making it the fourth most popular social media app among this generation. Unlike other … Read article
Marketers love to label consumers. Early adopter. Fast follower. Foodie. Loyalist. Bargain-hunter. Boomer. Gen We. Labels help us make sense of consumer behavior, providing insights that help inform marketing and advertising strategy. For example, Generation Xers are notoriously skeptical and … Read article
In just four years, Snapchat has quickly climbed to the top as the third most popular social media app among Millennials. But what about Snapchat makes it so appealing to younger Millennials? MTV Insight tells us that this generation is … Read article
Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to better understand how to broach serious … Read article
Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation. According to CEB Iconoculture, 73 percent of Instagrammers are between … Read article
CARY, N.C. , Sept. 29, 2015 — Brogan & Partners’ North Carolina office has been named among the Best Places to Work in the Triangle for 2014. Winners were chosen based on an employee survey process conducted by Quantum Workplace … Read article
Imagine a world in which no one owns a TV. It’s just laptops, tablets, smartphones, and subscriptions to streaming services. With the median age of the TV audience hitting 50 this year and the increase in which Millennials are moving … Read article