Let’s face it. We’ve all been there. Mingling at a family event when a relative inquires about your job asking, “What do you do?” So, what do account managers really do? Well, depending on the size of the agency they … Read article
Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audience. Phone a … Read article
Ever wonder what a copywriter actually does? Let’s start with what they don’t do. They don’t use Photoshop, InDesign or Illustrator. They don’t code or build websites. And they definitely don’t get schmoozed like the media team does. So, what do they … Read article
Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their health, according to CEB Iconoculture. For healthcare marketers, this means … Read article
Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on their social media channels? To boost … Read article
Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing. But there’s a lot evidence to suggest that every brand should be working this angle harder to reach consumers. For starters, … Read article
The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fits the bill. The same applies for … Read article
BIRMINGHAM, Mich., Aug. 31, 2015—Brogan & Partners has named two new partners—Lori Bahnmueller, senior strategist, and Lauren Zuzelski, account director. Ellyn Davidson, managing partner the full-service marketing agency, made the announcement. Bahnmueller has also been added to the management team, … Read article
What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan. Before we can craft the … Read article
You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A community manager serves as the voice … Read article
You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketing advice. And … Read article
It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But can you spot the five differences … Read article