Trends

Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily … Read article

As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric sur … Read article

Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-g … Read article

From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is … Read article

It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased see … Read article

Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting … Read article

Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying, the best marketing plan can get lost in translation.   So what do all these words really mean? Here are 16 … Read article

Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is r … Read article

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever … Read article

We women come in all ages, shapes and sizes. With differing personalities, talents, preferences and habits (good, bad or indifferent). Yet, even though we may not realize it, we all have something in … Read article